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What could affect the price of ENS?

The future price of Ethereum Name Service (ENS) depends on how widely web3 identities are adopted, competition from other platforms, and overall trends in the cryptocurrency market.

  1. Web3 Identity Adoption – ENS’s new partnership with Doma Protocol could make it easier to use traditional internet domains (.com, etc.) as ENS names, expanding its usefulness.
  2. Competition from D3 – A rival platform, D3, plans to bring real-world internet domains into the crypto space, which could challenge ENS’s position.
  3. Market Conditions – ENS’s value is closely tied to Ethereum’s performance and general crypto market sentiment, which can cause price swings.

Deep Dive

1. Web3 Identity Expansion (Positive Outlook)

Overview:
ENS has teamed up with Doma Protocol (Doma) to allow traditional internet domains like .com to be used as ENS names. This bridges the gap between the familiar web (Web2) and the decentralized web (Web3). Currently, there are over 910,000 active ENS domains, growing about 8% each month. New features, such as Gemini’s wallet subnames (like you.gemini.eth), are making ENS more user-friendly.

What this means:
If ENS becomes the go-to standard for digital identities across different blockchain networks, demand for $ENS tokens—which are needed to register names and participate in governance—could rise. However, high transaction fees on Ethereum (known as gas fees) remain a hurdle for widespread adoption.

2. Rising Competition (Potential Challenges)

Overview:
D3 is building a Layer 2 platform that aims to tokenize over 360 million traditional internet domains (The Defiant). Unlike ENS, which focuses on .eth domains native to Ethereum, D3 targets popular domains like .com and .ai, offering them with decentralized finance (DeFi) features. This could attract more institutional users.

What this means:
ENS’s focus on Ethereum-based names might lose ground if tokenized real-world domains gain popularity on platforms like D3. This could reduce the value of $ENS tokens, especially if D3 partners with major domain registrars such as Sav.com.

3. Market Conditions & Ethereum Dependency (Mixed Outlook)

Overview:
ENS’s price closely follows Ethereum’s performance. For example, ENS dropped 51% over 90 days, while Ethereum fell about 17.4% in 30 days. Current market fear is relatively high, and Bitcoin dominates the crypto market, limiting gains for alternative coins like ENS. However, upcoming Ethereum upgrades, such as account abstraction, could boost ENS’s appeal.

What this means:
If Ethereum’s price rises, ENS could benefit from increased network activity. But if the market stays bearish, ENS might face continued selling pressure. Keep an eye on Federal Reserve interest rate decisions (next on October 29) and Ethereum’s support level around $2,800 for clues on future price direction.

Conclusion

ENS’s price will likely fluctuate based on how well it establishes itself as the leading identity system for web3, especially with strong competition and uncertain market conditions. In the short term, watch the $12–$13 price range for support and updates from November’s Devconnect event for new integrations. Over the long term, the competition between ENS’s .eth domains and tokenized traditional domains will shape its future relevance.

Key question: Can ENS’s decentralized organization (DAO) speed up Layer 2 solutions to lower gas fees before competitors take over the market for blockchain-based domain names?


What are people saying about ENS?

ENS holders are divided between optimism about Web3 identity and concerns over technical risks. Here’s what’s trending:

  1. Long-term supporters are focused on new app launches and partnerships
  2. Traders are debating whether the $14 support level will hold or if a drop to $10 is coming
  3. Large investors ("whales") are accumulating despite some bearish signals

Deep Dive

1. @MrMinNin: November is a crucial month for ENS, showing bullish signs

"New domain registrations are up 8% month-over-month… if Bitcoin holds steady, $ENS could retest $18–20 (+30%)"
– @MrMinNin (3.3K followers · 12K impressions · 2025-10-22 19:36 UTC)
View original post
What this means: This is positive for ENS because more domain registrations suggest growing use and value. However, there is resistance around $20–25 that could slow growth. Keep an eye on Bitcoin’s stability and overall Web3 market sentiment.

2. @ensdomains: ENS App launch boosts Web3 identity story, bullish

"Two new products, one shared foundation for web3 identity"
– @ensdomains (266.6K followers · 8.2K impressions · 2025-11-05 15:16 UTC)
View original post
What this means: The launch of the ENS App and Explorer could attract more users, which is a positive development. The real impact will depend on how many people adopt these tools after launch.

3. AMBCrypto: Traders are shorting despite a 71% rally, signaling bearish pressure

"Holder accumulation ratio declined despite price gains… highest normalized inflows to Binance"
– AMBCrypto (Article · 2025-08-01 00:00 UTC)
View analysis
What this means: This suggests some investors are taking profits, which could lead to downward pressure on price. The $26.15 support level is key—if it breaks, it might trigger a wave of sell-offs.

Conclusion

The outlook for ENS is mixed. Developers are excited about infrastructure improvements, while traders remain cautious due to technical risks. With the Fear & Greed Index at 24 (extreme fear), it’s important to watch if the $12–13 support zone holds during November’s market challenges. The big question is whether demand for Web3 identity is strong enough to justify holding through this volatility.


What is the latest news about ENS?

Ethereum Name Service (ENS) is rolling out new products and facing growing competition while working through some governance challenges. Here’s the latest:

  1. ENS App & Explorer Launch (Nov 5, 2025) – New tools to simplify managing your Web3 identity.
  2. Doma Integration Live (Oct 31, 2025) – Traditional internet domains can now be used as ENS names.
  3. Governance Costs and Centralization Issues (Nov 6, 2025) – High fees and control by big holders remain concerns.

In-Depth Look

1. ENS App & Explorer Launch (Nov 5, 2025)

What Happened:
ENS released two new products: the ENS App and ENS Explorer. The App lets users customize their profiles with header images and update settings without paying transaction fees (gasless updates). The Explorer offers a simple way to manage your ENS domains and subdomains.

Why It Matters:
These updates make ENS easier and more appealing to use, especially for people new to Web3. Better tools could help more users and developers adopt ENS for decentralized identity. Still, competition from projects like D3, which focuses on traditional DNS domains, could challenge ENS’s growth over time.
(ens.eth)

2. Doma Integration for Traditional Domains (Oct 31, 2025)

What Happened:
ENS teamed up with Doma Protocol to let traditional internet domains (like .com or .ai) work as ENS names on Ethereum’s test network. This means these domains can be leased, split into parts, or used as collateral in Web3 applications.

Why It Matters:
This move helps connect the old internet (Web2) with the new decentralized web (Web3), expanding what ENS can do. However, D3’s Layer 2 solution, which supports official DNS domains without middlemen, could attract big investors and pose a competitive threat.
(The Defiant)

3. On-Chain Governance Costs Exposed (Nov 6, 2025)

What Happened:
A Crypto Times report revealed that ENS’s decentralized governance faces big challenges. Voting on proposals can cost up to $860,000 in transaction fees during busy times, and large token holders have outsized influence. While using Layer 2 solutions has lowered costs, many users still don’t participate in voting.

Why It Matters:
These issues could hurt ENS by making governance less fair and slowing down important updates. The team is testing ideas like delegating votes and hybrid voting systems, but until these problems are solved, community trust and decentralization could suffer.
(Crypto Times)

Conclusion

ENS is making progress with new tools that improve how people manage their Web3 identities. But it still faces challenges from governance inefficiencies and strong competition, especially from projects focused on traditional domain names. The success of Layer 2 solutions and partnerships like the one with Doma will be key to keeping ENS at the forefront of Web3 naming services.


What is expected in the development of ENS?

The Ethereum Name Service (ENS) roadmap is focused on making the platform more scalable, easier to use, and better governed. Here are the key upcoming milestones:

  1. ENSv2 Migration (Q1 2026) – Moving core functions to a Layer 2 network to lower costs and improve performance.
  2. Doma Integration Mainnet Launch (Q1 2026) – Connecting traditional web domains (like .com and .org) to ENS.
  3. ENS App Enhancements (Ongoing) – Adding features like customizable profiles and support for multiple blockchains.

Deep Dive

1. ENSv2 Migration (Q1 2026)

Overview: ENS Labs plans to move important functions such as domain registrations and renewals to a new Layer 2 network called “Namechain.” This upgrade aims to cut transaction fees by about 70% and make the system more scalable (ENSv2 Proposal). It will also introduce hierarchical registries, giving users more control over subdomains.

What this means:

2. Doma Integration Mainnet Launch (Q1 2026)

Overview: Through Doma’s protocol, traditional internet domains like .com and .org will be tokenized and work as ENS names on the Ethereum mainnet. This means Web2 domains can become part of the Web3 identity system (ENS x Doma Demo).

What this means:

3. ENS App Enhancements (Ongoing)

Overview: Since launching in October 2025, the ENS App is adding new features such as social recovery options for lost wallets, profile header images, and support for multiple Layer 2 blockchains like Arbitrum and Optimism (ENS October Recap).

What this means:

Conclusion

ENS is focusing on making the platform faster and cheaper through Layer 2 technology, connecting with traditional web domains via Doma, and enhancing the user experience. These efforts aim to strengthen ENS’s position as the go-to identity system for Web3. The big question is: Will the gas fee savings from ENSv2 lead to a big increase in domain registrations as the crypto market recovers?


What updates are there in the ENS code base?

Ethereum Name Service (ENS) has introduced important upgrades and new features in the last quarter of 2025.

  1. ENS App & Explorer Launch (Nov 5, 2025) – A single platform to manage your Web3 identities easily.
  2. Doma Protocol Integration (Nov 5, 2025) – Web2 domains like .com or .xyz can now work as ENS names on a test network.
  3. Header Image & Security Upgrade (Oct 30, 2025) – You can customize profiles without extra fees, with better security for profile images.

Deep Dive

1. ENS App & Explorer Launch (Nov 5, 2025)

Overview: The new ENS App and Explorer combine several tools into one easy-to-use platform. You can register and manage your .eth names, create subnames like payments.yourname.eth, and check detailed blockchain information all in one place.

Why it matters: This update makes managing Web3 identities simpler, which could encourage more people to use ENS. Making it easier to create subnames can benefit online communities, projects, and individuals by giving them more flexible digital identities. (Source)

2. Doma Protocol Integration (Nov 5, 2025)

Overview: Now, traditional Web2 domains (such as .com or .xyz) can be linked to ENS names on Ethereum’s test network. This connection happens without needing complex DNS security setups.

Why it matters: While this feature is still being tested, it opens the door for businesses and domain owners to connect their existing websites with blockchain identities. This could expand ENS’s reach and usefulness over time. (Source)

3. Header Image & Security Upgrade (Oct 30, 2025)

Overview: ENS profiles can now include header images, and avatars and headers are loaded from a centralized service instead of directly from the blockchain. This change speeds up loading and reduces the risk of fake or altered images.

Why it matters: Users can update their profiles without paying extra transaction fees (“gasless” updates), making it easier to personalize their ENS identity. The improved security helps protect users from malicious attempts to change profile images. (Source)

Conclusion

ENS is focusing on making its platform easier to use and more compatible across different blockchain networks. The recent updates simplify identity management and expand ENS’s ecosystem. Although the Doma Protocol integration is still experimental, the improvements in the ENS App show a clear push toward mainstream adoption. Looking ahead, the planned ENSv2 upgrade with Layer 2 technology aims to lower transaction costs and improve scalability even further.


Why did the price of ENS go up?

Ethereum Name Service (ENS) increased by 2.19% in the past 24 hours, outperforming the overall crypto market, which rose 1.95%. This growth is driven by new product launches, positive technical signals, and strategic partnerships.

  1. ENS Ecosystem Updates – New app features and testnet integrations improved market sentiment.
  2. Technical Rebound – Indicators show reduced selling pressure and potential for upward momentum.
  3. Partnership Momentum – Collaborations with Doma Protocol and PayPal/Venmo expanded real-world use cases.

Deep Dive

1. ENS Ecosystem Updates (Positive Impact)

Overview:
On November 5, 2025, ENS launched a new app and explorer, along with testnet integration for tokenized DNS domains through Doma Protocol. These updates aim to make managing digital identities easier and connect traditional internet domains with blockchain technology.

What this means:
New features show active development, attracting more users and developers to ENS. The Doma integration links traditional web domains with blockchain domains, which could increase demand for ENS services. Historically, such upgrades often lead to short-term price increases as investors anticipate wider adoption.

What to watch:
Progress on the mainnet launch for DNS-ENS interoperability and how many users adopt the new app.

2. Technical Rebound (Mixed Impact)

Overview:
ENS’s Relative Strength Index (RSI-14) moved out of oversold territory, now at 40.57, and the MACD indicator turned positive (+0.045) for the first time in two weeks. The price also rose above the $13.91 level, an important psychological point.

What this means:
The MACD crossover indicates that selling pressure is easing, which often leads to short-term price gains. However, the 30-day Simple Moving Average (SMA) at $15.12 still acts as resistance. Breaking above this level would suggest a stronger upward trend.

3. Partnership Momentum (Positive Impact)

Overview:
In late October, ENS partnered with D3 Protocol to tokenize real-world DNS domains like .com and .ai. They also continued integrating with PayPal and Venmo to enable payments using .eth domains.

What this means:
These partnerships strengthen ENS’s role as a key player in blockchain-based digital identity. The PayPal/Venmo integration, highlighted in a July 2025 case study, is helping drive adoption among everyday users. In October, active ENS domains reached 910,000, marking an 8% increase in monthly registrations.

Conclusion

ENS’s recent price increase reflects growing confidence in its expanding digital identity services and improving technical indicators, despite ongoing economic uncertainties. Key point to watch: Can ENS maintain support above $14.80 (the current 200-day EMA) to confirm a bullish trend? Also, keep an eye on the ENS-Doma mainnet launch timeline for potential catalysts.