What could affect the price of ENS?

Ethereum Name Service (ENS) is caught between exciting new developments in Web3 identity and a cautious crypto market.

1. ENSv2 Upgrade (Positive) – New features like cross-chain compatibility and easier user experience could boost adoption.
2. Security Concerns (Negative) – A recent security breach revealed vulnerabilities in the system.
3. Market Conditions (Mixed) – Bitcoin’s strong position limits growth in alternative coins like ENS; a shift in market sentiment is needed.

In-Depth Look

1. ENSv2 & User-Friendly Improvements (Positive Outlook)

What’s Happening:
ENS Labs plans to upgrade ENS in 2026 by moving to a new system called Namechain, which uses advanced technology to:

• Allow ENS names to work across different blockchains
• Speed up updates from hours to under a second
• Let users manage names without paying transaction fees

Recently, PayPal and Venmo added support for sending crypto to ENS names, and a partnership with Doma connects traditional web domains to ENS.

Why It Matters:
Making ENS easier to use and more versatile could help it become the standard way to identify yourself on the decentralized web. For example, Unstoppable Domains saw an 89% price increase after integrating with .com domains in 2024.

2. Security and Supply Chain Risks (Negative Outlook)

What Happened:
In November, a security breach affected over 40 ENS software packages, exposing developer information. Although fixed, this incident showed:

• The risk of relying on centralized code sources
• A large amount of ENS tokens ($4.02 million) moved to exchanges after the breach (BlockBeats)

Why It Matters:
Security issues like this can slow down adoption by big investors and institutions. Despite improvements, ENS’s token price is still about 72% below its all-time high, showing trust is still a concern.

3. Crypto Market Trends (Mixed Outlook)

Current Situation:
Bitcoin controls nearly 59% of the crypto market as of December 2025, which limits growth for alternative coins like ENS. ENS’s price tends to follow Ethereum, which dropped 17.3% last month. Other indicators show:

• Market sentiment is very cautious (Fear & Greed Index at 29)
• Trading activity is low, indicating less liquidity

Why It Matters:
For ENS to grow, Ethereum needs to outperform Bitcoin, and the market needs a revival in alternative coins. Historically, ENS has seen 3 to 5 times price increases during strong altcoin seasons, which is not happening right now.

Conclusion

ENS’s success in 2026 depends on how well it can roll out the Namechain upgrade amid challenging market conditions. While the new user-friendly features could attract millions of users, the token’s growth is still limited by Bitcoin’s dominance and ongoing security concerns. The big question: Can ENS become the “SSL certificate” of Web3 before competitors like Handshake catch up? Keep an eye on how quickly CCIP-Read is adopted and the number of new .eth registrations.

What are people saying about ENS?

Ethereum Name Service (ENS) is navigating big changes in digital identity and fluctuating prices. Here’s what’s happening right now:

1. New exchange listings make ENS easier to buy and sell 🚀
2. New competitors enter the blockchain naming market ⚔️
3. A recent security breach raises concerns among developers 🔒

In-Depth Look

1. ENS gets listed on a major exchange (positive news)

@BiconomyCom announced:
"🚀NEW LISTING🔥 $ENS... The #ENS / #USDT spot trading pair is now available!"
– @BiconomyCom (221k followers · 9.8M impressions · 2025-11-26 09:49 UTC)
See original post

What this means:
When a token like ENS is listed on a big exchange, it usually means more people can buy and sell it easily. This helps increase trading activity and attracts everyday investors, which is important for a token connected to Web3 technology and digital identity.

2. New competitor launches a rival naming service (negative news)

@ShidoNetwork shared:
"New applications... Shido Name Service... turn complex addresses into readable names."
– @ShidoNetwork (93k followers · 2.1M impressions · 2025-11-13 22:37 UTC)
See original post

What this means:
This is a challenge for ENS because Shido Name Service offers a similar product—making complicated blockchain addresses easier to read. More competition could reduce ENS’s lead in this space.

3. Price outlook shows mixed signals (neutral to negative)

@EdgenTech noted:
"If BTC remains steady... $ENS could retest $18–20... sell pressure could dip to $10–12."
– @EdgenTech via Mr MinNin (3.5k followers · 1.3M impressions · 2025-10-22 19:36 UTC)
See original post

What this means:
The price of ENS is uncertain in the short term. While it has dropped about 80% from its highest value, the number of ENS domain registrations is growing by 8% month-over-month. Traders are weighing these factors carefully.

4. ENS partners with Doma to link traditional domains (positive news)

@domaprotocol announced:
"ENS x Doma integration... tokenized DNS domains function as ENS names."
– @domaprotocol (76k followers · 437k impressions · 2025-10-30 21:22 UTC)
See original post

What this means:
This partnership is promising for the long term. By connecting traditional internet domain names (DNS) with ENS, it opens up new ways to use ENS and taps into the $360 billion domain market.

5. Security breach impacts developer confidence (negative news)

@CoinDesk reported:
"ENS npm packages compromised... 26,300 repos exposed."
– AMBCrypto (Nov 24, 2025 report)
Read article

What this means:
A security issue with ENS-related software packages has made developers cautious. This could slow down the adoption of ENS version 2 until the security problems are fixed and audits are completed.

Conclusion

The outlook for Ethereum Name Service (ENS) is mixed. On the positive side, new exchange listings and partnerships like the one with Doma show growth and expanding use cases. On the downside, price volatility, new competitors, and recent security concerns create challenges. Keep an eye on the upcoming ENSv2 launch in early 2026—its improved scalability on Layer-2 networks could renew interest in decentralized domain naming.

What is the latest news about ENS?

Ethereum Name Service (ENS) is tackling security challenges while expanding its role as a key identity system for Web3 through cross-chain upgrades and new partnerships. Here’s a quick summary of the latest developments:

1. ENSv2 & Namechain Launch (December 22, 2025) – A new ZK-rollup upgrade aims to unify .eth names across multiple blockchains.
2. Doma Mainnet Integration (November 25, 2025) – Traditional internet domains like .com and .ai are now usable as ENS names through tokenization.
3. npm Package Security Incident (November 24, 2025) – A malware attack targeted ENS developer tools but was quickly resolved with no user funds lost.

Deep Dive

1. ENSv2 & Namechain Launch (December 22, 2025)

Overview
ENS Labs introduced ENSv2, an upgrade built using advanced cryptographic technology called ZK-rollups, developed with Nethermind’s Surge framework on Taiko’s platform. This upgrade includes Namechain, which drastically reduces the time it takes for ENS data to sync across different blockchains—from hours down to seconds. It also adds user-friendly chain identifiers like optimism.on.eth and allows users to manage their ENS names without paying gas fees.

What this means
This upgrade is a big step forward for ENS. By making it easier for ENS names to work seamlessly across multiple blockchains, it could speed up adoption as the go-to identity system for Web3. Fixing the problem of fragmented data across chains makes ENS a vital piece of infrastructure for the growing multi-chain ecosystem. (CCN)

2. Doma Mainnet Integration (November 25, 2025)

Overview
Doma Protocol launched its mainnet, allowing traditional internet domain names like software.ai to be tokenized and used as native ENS names. This integration connects over 30 million existing domains through LayerZero and Celestia technologies, enabling users to buy, sell, and trade fractional ownership of these domains on decentralized exchanges (DEXs).

What this means
This development broadens ENS’s potential user base by linking Web2 domain names with Web3 identity. While it introduces some competition from traditional domain name providers, it also strengthens ENS’s position as a bridge between the old internet and the decentralized web. (The Block)

3. npm Package Security Incident (November 24, 2025)

Overview
A supply-chain attack affected over 40 @ensdomains npm packages, inserting malware designed to steal developer credentials. ENS Labs acted quickly, revoking access within 11 hours and confirming that no user funds were compromised.

What this means
While this incident raises short-term concerns about security risks in the ENS ecosystem, the fast response helped prevent lasting damage. Developers working with ENS tools are advised to carefully review their software dependencies and enable two-factor authentication (2FA) for added protection. (Coinspeaker)

Conclusion

ENS is focusing on improving interoperability with ENSv2 and expanding compatibility with traditional internet domains through Doma, all while addressing security challenges. With the upcoming Namechain migration in 2026 and Doma’s new liquidity features, ENS aims to become the universal naming standard in the decentralized web—potentially outpacing competitors like Unstoppable Domains.

What is expected in the development of ENS?

The Ethereum Name Service (ENS) roadmap is focused on making the platform faster, easier to use, and expanding its community.

1. ENSv2 Mainnet Launch (Q2 2026) – Moving to a new system called Namechain L2 to make registrations cheaper and quicker.
2. Doma Protocol Integration (Q1 2026) – Allowing traditional web domains (like .com) to work as ENS names on Ethereum.
3. ENS App Official Release (Q1 2026) – Launching a user-friendly app with simple sign-ins and wallet recovery options.

Deep Dive

1. ENSv2 Mainnet Launch (Q2 2026)

Overview: ENSv2 will switch its main operations to Namechain, a technology built on Taiko’s platform that uses zero-knowledge rollups (CoinMarketCap). This change aims to cut transaction fees by about 90% and allow ENS names to work across different blockchain networks (for example, linking “optimism.on.eth” for Layer 2 solutions). The public test version is planned for Q2 2026, with the full launch after security checks.
What this means: This is good news for ENS users because lower costs could encourage many more people to register .eth names. However, there is a risk of delays if the new Layer 2 technology isn’t ready on time.

2. Doma Protocol Integration (Q1 2026)

Overview: This update will let traditional internet domain names (like .com) be used as ENS names on Ethereum, bridging the gap between the old web (Web2) and the new decentralized web (Web3) (Doma Protocol). It’s already live on a test network, with the full release expected in early 2026.
What this means: This could expand ENS’s reach by attracting owners of regular web domains. Success depends on partnerships with domain registrars (like Sav.com) and educating users about the benefits.

3. ENS App Official Release (Q1 2026)

Overview: The new ENS App and Explorer, currently being tested, will offer a simple, Shopify-like experience for managing ENS names. Features include easy account recovery through social connections and one-click registrations via services like Para (CCN).
What this means: This is promising for bringing in everyday users who aren’t familiar with cryptocurrency. The app’s success will depend on how well it integrates with popular crypto wallets like MetaMask and decentralized apps (dApps).

Conclusion

ENS’s roadmap focuses on making the system scalable, interoperable across blockchains, and user-friendly. While there are technical challenges ahead, these improvements position ENS to become a key identity platform in the growing Ethereum ecosystem. The big question is whether moving to Layer 2 will help ENS expand its usefulness beyond just Ethereum.

What updates are there in the ENS code base?

Ethereum Name Service (ENS) has launched important updates focused on improving cross-chain compatibility, security, and user experience.

1. Namechain Integration (Q2 2026) – ENSv2 moves to a ZK rollup to work smoothly across multiple blockchains.
2. Security Patch (Nov 24, 2025) – Fixed vulnerabilities in npm packages after a supply-chain attack.
3. Gasless DNSSEC (Apr 2024) – Added offchain DNS imports to lower Ethereum mainnet costs.

Deep Dive

1. Namechain Integration (Q2 2026)

Overview: ENSv2 introduces Namechain, a ZK rollup built with Taiko’s technology, designed to solve delays and high fees when using multiple blockchains.
This upgrade uses the Surge framework to enable updates in less than a second, replacing Ethereum’s usual hourly wait times. Namechain will link blockchain IDs to easy-to-read names like optimism.on.eth and support ENS on all Ethereum-compatible networks.

What this means:
This is a big positive for ENS because it makes the service a universal identity system for Web3, cuts transaction costs by about 90%, and fits well with Ethereum’s plan to scale using Layer 2 solutions. (Source)

2. Security Patch (Nov 24, 2025)

Overview: More than 40 ENS npm packages were targeted in a credential-stealing attack, leading to urgent fixes.
ENS Labs removed the harmful code, updated the packages, and recommended developers reset their API keys. No user funds were affected.

What this means:
This is neutral in the short term due to potential damage to ENS’s reputation, but positive in the long run because the quick response shows ENS’s strong commitment to security. (Source)

3. Gasless DNSSEC (Apr 2024)

Overview: ENS now supports offchain DNS resolution, letting users import .com domains without paying Ethereum transaction fees.
This optional feature uses decentralized gateways to verify DNS records, avoiding costs on the Ethereum mainnet.

What this means:
This is good news for wider adoption since traditional domain owners can now use ENS without needing to handle cryptocurrency transactions. (Source)

Conclusion

ENS is focusing on scalability (Namechain), security (npm patches), and ease of use (gasless DNS) to strengthen its position as the identity layer for Web3. With the Layer 2 migration approaching testnet, the big question is whether ENS can use these technical improvements to recover from its 71% price drop over the past year.

Why did the price of ENS fall?

Ethereum Name Service (ENS) dropped 3.97% in the past 24 hours, underperforming the overall crypto market, which fell by 2.6%. The main reasons for this decline are:

1. Technical breakdown – The price fell below an important support level at $9.74.
2. Market-wide risk-off mood – Bitcoin’s dominance increased to 58.94%, which put pressure on alternative coins like ENS.
3. Security concerns – Ongoing effects from a supply-chain attack on npm in November.

Deep Dive

1. Technical Weakness (Bearish Impact)

Overview:
ENS’s price dropped below its 30-day simple moving average (SMA) of $10.39 and the key pivot point at $9.74. The Relative Strength Index (RSI) is at 39.78, indicating bearish momentum. The price is now testing a Fibonacci support level at $9.53, which is a common retracement point traders watch.

What this means:
Many technical traders likely sold their positions after the price broke these support levels, increasing selling pressure. The MACD histogram shows a slight bullish signal (+0.098), but it hasn’t been strong enough to stop the downtrend.

What to watch:
If the price stays below $9.53 for a while, it could lead to a retest of the November low at $8.80.

2. Altcoin Liquidation Pressure (Bearish Impact)

Overview:
The crypto market experienced $64.34 million in Bitcoin liquidations, and open interest in derivatives is rising, indicating that leveraged traders are closing positions. The Altcoin Season Index remains low at 18, signaling that Bitcoin is currently outperforming altcoins.

What this means:
Investors are moving money from altcoins like ENS back into Bitcoin to reduce risk. ENS’s 24-hour trading volume dropped 6.7% to $21.99 million, showing less buying activity.

3. Security Overhang (Mixed Impact)

Overview:
In November, a supply-chain attack affected npm packages used by ENS developers (Coinspeaker). ENS Labs confirmed that user funds were not compromised.

What this means:
Although the issue was resolved, it may have shaken confidence in ENS’s security, especially among institutional investors who closely watch protocol risks.

Conclusion

ENS’s recent drop is due to technical breakdowns, a cautious market mood, and lingering concerns from past security issues. Despite these challenges, ENS’s long-term role in Web3 identity remains strong. Short-term price movement will depend on Bitcoin’s stability and whether ENS can hold the $9.53 support level.

Key watch: Will ENS’s upcoming ENSv2 upgrade (announced Dec 22) help boost demand and reverse the bearish trend?