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What could affect the price of ENS?

Ethereum Name Service (ENS) is currently balancing between growing interest in Web3 digital identities and challenges from market and regulatory pressures.

  1. ENSv2 Upgrade – A major update that improves scalability using a Layer 2 solution called Namechain, which could be very positive if more people start using it.
  2. Regulatory Risks – New rules around digital identity, especially in the U.S. and Europe, create uncertainty and could limit ENS’s growth.
  3. Ethereum’s Role – ENS depends heavily on Ethereum’s popularity in decentralized apps and wallets, which presents both opportunities and risks.

Deep Dive

1. ENSv2 & Cross-Chain Expansion (Positive Outlook)

What’s happening:
ENSv2 is launching on Taiko’s Namechain, a Layer 2 technology that uses zero-knowledge rollups to reduce transaction fees by about 90%. This upgrade, expected to be live on testnet by late 2025, will allow .eth domain names to work across multiple blockchain networks that use Ethereum-compatible technology. It also introduces new features like naming for AI agents (CCN).

Why it matters:
Lower fees make it cheaper to register and renew ENS domain names, which currently number around 2 million. If ENS can attract just 10% of Ethereum’s 124 million unique wallet addresses by 2026, the revenue from renewals (averaging $15 per year) could lead to token burns, reducing supply and potentially increasing value.

2. Regulatory Scrutiny on Digital Identity (Challenges Ahead)

What’s happening:
New regulations like the European Union’s eIDAS 2.0 and various U.S. state laws are focusing on decentralized digital identities. ENS’s model, which allows users to remain pseudonymous, conflicts with proposed Know Your Customer (KYC) requirements for wallet providers (CoinJournal).

Why it matters:
Stricter rules could limit ENS’s use in regulated areas such as decentralized finance (DeFi) and institutional wallets. A draft EU regulation expected in 2025 could require “identity attestation” for crypto transactions, potentially reducing ENS’s market by 20-30% if compliance costs rise.

3. Ethereum Ecosystem Dependency (Mixed Outlook)

What’s happening:
About 87% of ENS activity comes from Ethereum wallets and decentralized apps. While Ethereum’s dominance supports ENS’s usefulness, competition from other blockchain naming services like Solana Name Service is increasing (Messari).

Why it matters:
ENS plans to integrate with other networks like Polygon and Base in 2026 to maintain and grow its market share. This could help offset slower growth on Ethereum, where daily active addresses have remained steady at around 400,000 since 2024.

Conclusion

ENS’s future value depends on successfully rolling out its Layer 2 upgrade while managing regulatory challenges. The current price range of $8 to $10 reflects strong support based on 2023 levels. Key events to watch include the ENSv2 mainnet launch and a token unlock in early 2026, which will release 15% of the supply. The big question is whether increased adoption can balance out the effects of token dilution.


What are people saying about ENS?

ENS holders are feeling a mix of cautious optimism and concern as upgrades to digital identity features meet ongoing price swings. Here’s what’s happening:

  1. Excitement about decentralized identity upgrades driving hopes for a price boost
  2. Debates around a $20 price target amid mixed signals from blockchain data
  3. Warning signs of a possible drop to $14 based on technical analysis

Deep Dive

1. @arsh_thinks: Decentralized Identity Upgrade Sparks Rally Bullish

"ENS is PUMPING as decentralized identity management gets a major upgrade!"
– Arsh (703 followers · 2,663 impressions · 2026-01-18 19:43 UTC)
View original post
What this means: This is positive news for ENS. The upgrades could strengthen its role as a key player in Web3 identity solutions. However, a recent 38% drop over the week shows that traders are still unsure if the price rally will last.

2. @MrMinNin: $20 Retest Hinges On BTC Stability Mixed

"If BTC remains steady, $ENS could retest $18–20 (+30%)... bearish case suggests $11–12"
– Mr MinNin Ⓜ️Ⓜ️T (2,939 followers · 114 impressions · 2025-10-22 19:36 UTC)
View original post
What this means: The technical outlook is cautiously optimistic but depends heavily on Bitcoin’s price stability. Growth in ENS domain registrations (up 8% month-over-month to 910,000 active domains) supports the idea that ENS is useful. Still, the token’s price is down 80% from its all-time high, which weighs on overall sentiment.

3. CoinMarketCap Post: Liquidity Hunt Warns of $14 Crash Bearish

"Liquidity below $16.03 is a magnet... high-reward short setup confirmed"
– Anonymous trader (27 June 2025)
What this means: Technical indicators suggest a bearish pattern, with a 17.61% loss over the past 60 days. If the price falls below the $9 support level, selling could accelerate, especially given the recent 5.19% drop in the last 24 hours.

Conclusion

The outlook for ENS is mixed. On one hand, upgrades to the protocol and nearly a million active domains point to strong long-term potential in Web3 infrastructure. On the other hand, the token’s steep annual loss of nearly 74% keeps traders cautious and focused on technical signals. The $9–$10 price range is critical—holding this level might indicate buyers stepping in, while a breakdown could confirm further declines. The big question remains: Does ENS’s role in digital identity make it worth holding through the ups and downs, or is it one of Web3’s most frustrating investments?


What is the latest news about ENS?

The Ethereum Name Service (ENS) is moving forward with important technology upgrades while facing some changes in the market. Improvements in digital identity are helping ENS grow, but some trading options have been reduced. Here’s the latest update:

  1. Big Identity Upgrade (January 18, 2026) – New features in decentralized identity could make ENS more useful across Ethereum apps and wallets.
  2. Binance Removes ENS/BTC Margin Trading (January 13, 2026) – Binance stopped margin trading for the ENS/BTC pair, which may limit short-term trading strategies.

In-Depth Look

1. Big Identity Upgrade (January 18, 2026)

What happened:
ENS rolled out a major upgrade to its decentralized identity system, announced on social media on January 18, 2026. This upgrade is designed to improve how ENS works as the naming system for Ethereum, making it easier for apps and wallets to use ENS names.

Why it matters:
This is a positive development for ENS. Stronger identity features can encourage more use of ENS in decentralized finance (DeFi) and Web3 applications, which could increase demand for .eth domain names. The full impact will depend on how quickly developers add these features to their projects and how ENS compares to other solutions. (@arsh_thinks)

2. Binance Removes ENS/BTC Margin Trading (January 13, 2026)

What happened:
On January 15, 2026, Binance stopped offering margin trading for the ENS/BTC pair due to liquidity concerns. This change affected 38 trading pairs but does not affect regular ENS spot trading. Traders with open margin positions need to close them to avoid forced liquidation.

Why it matters:
This is a neutral to slightly negative change for ENS. Removing margin trading limits some short-term trading opportunities, which might reduce speculative activity. However, since spot trading remains available, the overall market for ENS should stay stable. (CoinMarketCap)

Conclusion

ENS is advancing its technology with important upgrades that strengthen its core value, especially in digital identity. At the same time, market changes like Binance’s margin trading removal test how resilient ENS is in the trading world. The key question for 2026 is whether more developers will adopt the new ENS features fast enough to overcome market and regulatory challenges.


What is expected in the development of ENS?

The Ethereum Name Service (ENS) roadmap is focused on making the platform faster, easier to use, and expanding its reach through three main projects:

  1. ENSv2 Migration (Q2 2026) – Moving to a Layer 2 solution to lower transaction fees.
  2. ENS App & Explorer Launch (Testnet Live) – New tools for managing digital identities in one place.
  3. Doma Protocol Integration (2026) – Connecting traditional web domains with ENS.

In-Depth Look

1. ENSv2 Migration (Q2 2026)

What’s Happening?
ENSv2 plans to shift its core functions to a technology called ZK-rollup (using Taiko’s platform), which will cut transaction fees by about 90% and allow ENS to work across different blockchains. This upgrade includes better ways to manage personalized .eth names and faster domain lookups. A public test version will be available in Q2 2026, with the full upgrade expected later that year (ENSv2 blog).

Why It Matters
Positive: Lower fees could encourage more people to register .eth names (there are about 2 million now).
Potential Challenges: Delays or technical issues with the Layer 2 upgrade could slow progress.

2. ENS App & Explorer Launch (Testnet Live)

What’s Happening?
The new ENS App, currently being tested, makes managing your ENS domains easier with features like adding header images and renewing multiple domains at once. The ENS Explorer offers a single place to look up .eth names across different blockchains. Both are live on testnet, with full releases expected by mid-2026 (ENS tweet).

Why It Matters
Positive: A simpler, more user-friendly experience could attract people who aren’t familiar with cryptocurrency.
Neutral: The impact depends on how well these tools integrate with wallets and other apps.

3. Doma Protocol Integration (2026)

What’s Happening?
ENS is adding support for the Doma Protocol, which turns traditional web domains like .com into digital tokens (ERC-721 NFTs). This lets these domains work like native .eth names, bridging the gap between the old web (Web2) and the new decentralized web (Web3). This is currently being tested on Ethereum’s testnet (ENS tweet).

Why It Matters
Positive: This could open ENS to over 360 million existing web domains, greatly expanding its user base.
Potential Challenges: Success depends on cooperation from traditional domain registrars.

Conclusion

ENS is working to become the main digital identity system for Web3 by improving scalability (ENSv2), creating easier-to-use tools (App and Explorer), and connecting with traditional web domains (Doma). While the success of these efforts depends on technical execution and partnerships, they align well with the growing need for decentralized naming services.

Will ENSv2’s Layer 2 upgrade spark a new wave of .eth adoption?


What updates are there in the ENS code base?

Between August 2023 and April 2024, Ethereum Name Service (ENS) made important updates to improve security, ease of use, and system infrastructure.

  1. Security Fix – Search Autocomplete (April 2024) – Removed the automatic addition of ".ETH" in searches to stop phishing attacks.
  2. Testing Upgrade – Playwright Integration (April 2024) – Replaced Cypress with Playwright for faster and more reliable testing.
  3. Gasless DNSSEC Support (April 2024) – Added offchain DNS imports to reduce costs and network load on Ethereum.

Deep Dive

1. Security Fix – Search Autocomplete (April 2024)

What happened:
ENS turned off a search feature that automatically added ".ETH" to what users typed. This change was made after realizing scammers could use this to trick users by mimicking wallet addresses.

The autocomplete was accidentally helping fake ENS names appear first, increasing the risk of phishing. Removing this feature makes ENS safer, though users now need to type full names more carefully.

Why it matters:
This update shows ENS is serious about security, which is key to building trust in decentralized naming systems. Lower phishing risks could help ENS gain more support from big companies and institutions. (Source)

2. Testing Upgrade – Playwright Integration (April 2024)

What happened:
ENS switched from using Cypress to Playwright for end-to-end testing of their platform. Playwright runs tests faster and more reliably by running multiple tests at once and managing browsers better.

This change cut down flaky or unreliable tests by about 40%, helping developers release updates more quickly.

Why it matters:
While users won’t notice this change right away, it’s a positive step. Faster, more reliable testing means ENS can improve and update its services more smoothly over time. (Source)

3. Gasless DNSSEC Support (April 2024)

What happened:
ENS now supports importing traditional DNS names (like .COM domains) without users having to pay Ethereum gas fees. This is done through offchain verification using CCIP-Read gateways.

This hybrid method keeps ENS’ decentralized system for .ETH names while making it easier and cheaper to connect regular internet domain names.

Why it matters:
This update helps connect the old internet (Web2) with the new decentralized web (Web3). By making it free and simple to onboard existing domain owners, ENS could see more people using its service. (Source)

Conclusion

ENS is focusing on stronger security and better integration between traditional and decentralized systems. With improved testing and fewer phishing risks, ENS is laying the groundwork to attract many more users as decentralized naming becomes a key part of the Web3 ecosystem. How ENS builds on these updates could shape the future of internet naming.


Why did the price of ENS fall?

Ethereum Name Service (ENS) dropped 6.44% in the last 24 hours, performing worse than the overall crypto market, which fell 4.61%. Here are the main reasons:

  1. Technical breakdown – ENS’s price fell below important support levels between $10 and $12, causing automatic sell orders to trigger.
  2. Binance delisting – On January 15, 2026, Binance removed ENS/BTC margin trading pairs, reducing trading options and signaling caution from big investors.
  3. Market caution – The Crypto Fear & Greed Index is at 42/100, showing that investors are feeling cautious, especially as smaller cryptocurrencies (altcoins) underperform.

Deep Dive

1. Technical Breakdown (Negative Impact)

What happened:
ENS’s price dropped below the $10–$12 support range that many analysts had identified (CoinMarketCap), reaching as low as $8.93. Important technical levels like the 7-day Simple Moving Average (SMA) at $10.33 and the Fibonacci 23.6% retracement at $10.98 are now acting as resistance, meaning the price may struggle to rise above these points.

What this means:
This price drop broke recent patterns where the price had been stable, causing automated trading systems to sell off their holdings. The Relative Strength Index (RSI) is at 39.79, which is neutral and doesn’t indicate the price is oversold yet, so there’s no clear sign of a price rebound.

What to watch:
If ENS stays below $9.21 (a recent low), it could fall further toward its 2025 low of $6.69.

2. Binance Margin Pair Delisting (Negative Impact)

What happened:
Binance stopped offering margin trading for the ENS/BTC pair on January 15, 2026, due to concerns about liquidity (source).

What this means:

3. Altcoin Weakness (Mixed Impact)

What happened:
ENS’s decline is part of a broader trend where altcoins are losing value. The Altcoin Season Index dropped 9.68% to 28/100, indicating that investors are moving money into Bitcoin, which now holds 59.11% of the market dominance.

What this means:

Conclusion

ENS’s recent price drop is due to a mix of technical factors, reduced trading options, and a cautious market environment. While ENS continues to offer valuable Web3 identity services, short-term price recovery depends on holding above $10.

Key point to watch: Can ENS maintain support above $9.21 as Ethereum’s ENSv2 upgrade moves toward its Q1 2026 testnet launch?