Why did the price of IMX go up?
Immutable (IMX) jumped 13.77% in the past 24 hours, outperforming the overall crypto market’s modest 1.27% rise. This boost is linked to positive technical signals, new exchange support, and growing excitement around Web3 gaming.
- MEXC Exchange Integration – IMX deposits and withdrawals are now live on MEXC, opening access to over 40 million users.
- Technical Breakout – The price moved past key resistance levels, with the RSI at 84 signaling strong buying momentum.
- Ubisoft Partnership Momentum – Continued progress from Ubisoft’s integration with Immutable Play.
Deep Dive
1. Liquidity Boost from MEXC Integration (Positive Impact)
Overview: On August 18, IMX deposits and withdrawals became available on MEXC (@Immutable), making it easier for over 40 million users to trade and move IMX tokens to Immutable’s zkEVM network. This reduces barriers for traders and stakers.
What this means: Easier access usually increases demand in the short term. The 88.85% jump in 24-hour trading volume supports this, indicating new money flowing into IMX.
2. Technical Indicators Show Strength (Mixed Impact)
Overview: IMX’s price rose above its 7-day Simple Moving Average ($0.56) and 30-day Exponential Moving Average ($0.548). The MACD indicator turned positive (+0.0133), showing upward momentum. However, the Relative Strength Index (RSI) hit 84.22, which means the coin might be overbought.
What this means: While the trend is bullish, the high RSI warns that some investors might take profits soon. Historically, IMX tends to pull back after the RSI goes above 80, but strong trading volume could delay this.
What to watch: The $0.717 Fibonacci extension level is a key resistance point. Breaking above this could push the price toward $0.78.
3. Growing Optimism in Web3 Gaming (Positive Impact)
Overview: Ubisoft’s game Might & Magic: Fates launched on Immutable Play (@Immutable) on August 13. This is part of a larger effort to bring traditional game studios into the Web3 space. Interest in Web3 gaming is at its highest since 2025, according to Google search trends.
What this means: IMX benefits as a leading blockchain for gaming. The partnership with Ubisoft confirms its technology’s value, attracting developers and investors. The 30.52% gain over 60 days reflects growing confidence in Web3 gaming’s potential for 2025.
Conclusion
IMX’s recent price surge is driven by better liquidity from MEXC, strong technical momentum, and positive developments in the gaming sector. Although overbought signals suggest caution, the current altcoin market strength (Altcoin Season Index at 71) and rising gaming adoption could keep the momentum going.
Key point to watch: Will IMX stay above the $0.67 support level, or will profit-taking push it down? Keep an eye on hourly price closes and Ubisoft’s user activity for clues.
What could affect the price of IMX?
Immutable’s price is currently influenced by two main forces: growing interest from the gaming world and a large number of tokens becoming available soon.
- Ecosystem Growth – Partnership with Ubisoft and new game releases are increasing user activity (positive)
- Token Unlocks – $13 million worth of IMX tokens will enter the market on August 8, which could lower prices (negative)
- Altcoin Rotation – A 66% rise in the Altcoin Season Index favors riskier coins like IMX, but with some uncertainty (mixed)
Deep Dive
1. Ecosystem Growth (Positive Impact)
Overview:
Immutable’s blockchain, which uses advanced technology called zkEVM, now supports Ubisoft’s game Might & Magic: Fates along with over 1,000 other games in development. In June 2025, the platform briefly surpassed Ethereum in NFT trading volume (Messari). Users who stake IMX tokens earn rewards funded by 2% of the platform’s fees, encouraging them to hold their tokens longer.
What this means:
If big-name games continue to launch successfully, demand for IMX tokens could rise. This is because part of the fees collected by the platform are converted into IMX and given as staking rewards, creating a cycle that supports the token’s value. However, this growth needs to outpace the increase in token supply from upcoming unlocks to keep prices stable or rising.
2. Token Unlocks (Negative Impact)
Overview:
On August 8, 24.52 million IMX tokens (worth about $13 million) will become available to the public. These tokens are part of a plan to distribute over half of the total supply to support ecosystem growth. Since March 2025, the number of IMX tokens held on exchanges has jumped 89% to 174 million (Santiment).
What this means:
Past token unlocks have often led to price drops between 8% and 19% (based on July 2025 data). Currently, IMX’s Relative Strength Index (RSI) is high at 74.63 on 15-minute charts (CoinMarketCap), indicating the token might be overbought. This situation could encourage holders to sell their unlocked tokens, putting downward pressure on the price.
3. Altcoin Market Dynamics (Mixed Impact)
Overview:
The Altcoin Season Index, which measures how well alternative cryptocurrencies are performing compared to Bitcoin, has risen 66% in the last 30 days to 70 out of 100. This suggests investors are moving money from Bitcoin to altcoins like IMX. However, IMX’s price still closely follows Bitcoin’s movements, with a correlation of 0.85 (Tokocrypto). Bitcoin’s market dominance is currently at 56.68%.
What this means:
IMX could benefit if the trend toward altcoins continues, especially if gaming-related projects gain popularity. But if Bitcoin’s dominance strengthens beyond the 57.5% resistance level, altcoins including IMX could face selling pressure.
Conclusion
The future of IMX depends on whether the growing interest in gaming (highlighted by Ubisoft’s involvement and a 5.7% quarterly increase in transactions) can outweigh the effects of the large token unlock in August and Bitcoin’s influence on the market. The price range between $0.63 and $0.71 is a key resistance zone—breaking above it could push IMX toward its 2024 high of $0.81.
An important question remains: Will Immutable’s staking rewards (currently around 5-7% APY) encourage enough token holders to lock up their IMX and reduce selling pressure from the unlock?
What are people saying about IMX?
Immutable’s gaming platform is growing fast, and traders are watching important price levels. Here’s what’s happening:
- Partnership with Ubisoft boosts confidence by connecting traditional gaming with blockchain
- Upcoming token unlocks raise concerns about price swings
- NFT activity surpassing Ethereum shows strong ecosystem growth
In-Depth Look
1. @Immutable: Ubisoft Teams Up with Immutable Play 🔥 positive
"Any web2 studio meeting our quality bar can now integrate with Immutable Play... onboarding every major studio to crypto."
– @Immutable (1.2M followers · 2.1M impressions · 2025-08-12 11:59 UTC)
See original tweet
What this means: Ubisoft joining Immutable Play is a big deal. It shows that Immutable’s technology is ready for big-name game developers, opening the door to a huge market worth over $300 billion in potential users.
2. @Tokocrypto: Layer-2 Growth Could Push IMX Up 68% 🚀 positive
"Immutable (IMX) – potential +68%... Tokonauts, which ones are on your radar?"
– @Tokocrypto (580K followers · 890K impressions · 2025-08-14 12:57 UTC)
See original tweet
What this means: This optimistic forecast links IMX’s price rise to the growing popularity of Layer-2 blockchain solutions. The target price of $1.13 from $0.67 depends on IMX holding support at $0.49.
3. @MessariCrypto: Chain Merger Drives Activity Up 📈 mixed
"Immutable zkEVM daily transactions up 5.7%, new contracts up 83.3%, Games Fund assets up 180%."
– @MessariCrypto (920K followers · 3.4M impressions · 2025-05-02 17:19 UTC)
See original tweet
What this means: The ecosystem is growing with more transactions and new contracts, plus a big increase in gaming fund assets. However, the number of active wallets dropped by 17%, which tempers enthusiasm.
4. CoinMarketCap: $10.2M Token Unlock Coming ⚠️ caution
"Immutable (IMX) – $10.21M unlock on July 11... large unlocks often cause price swings."
– CoinMarketCap Community Post (July 6, 2025)
See original post
What this means: A large amount of IMX tokens (24.5 million, or 1.3% of total supply) will become available soon, which could lead to price volatility. Still, most of the total supply (95%) is already unlocked, which may limit the impact.
Summary
The overall outlook for IMX is positive but cautious. Ubisoft’s partnership and NFT trading volume surpassing Ethereum ($34.9M vs. $25.8M weekly) highlight strong adoption. However, the upcoming token unlock and increasing IMX held on exchanges (from 136M to 174M since March) suggest careful watching is needed. The key price level to watch is $0.49—if IMX stays above this, it could confirm a bullish pattern targeting $0.81 (a 98% gain). If it falls below, the price might test the yearly low near $0.35.
What is the latest news about IMX?
Immutable is gaining momentum through new gaming partnerships and expanding its ecosystem, but it also faces challenges from recent token releases. Here are the key updates:
- Ubisoft Partnership at Gamescom (July 24, 2025) – Ubisoft showcased games powered by Immutable, helping push Web3 gaming forward.
- MEXC Exchange Integration (August 18, 2025) – Over 40 million users can now directly access Immutable’s zkEVM, improving liquidity.
- Token Unlock Effects (August 8, 2025) – $10.2 million worth of IMX tokens entered circulation, testing the token’s price strength despite positive fundamentals.
In-Depth Look
1. Ubisoft Partnership at Gamescom (July 24, 2025)
Summary:
Ubisoft teamed up with Immutable to present blockchain-based games like Might & Magic: Fates at Europe’s biggest gaming event. This follows Ubisoft’s earlier move in May 2025, when they migrated Legends of Elumia to Immutable, which led to a 69% jump in weekly NFT sales.
Why it matters:
This partnership is a strong positive signal for IMX because it shows that major game studios are interested in Immutable’s platform. Ubisoft’s huge player base of over 120 million could bring more users into Immutable’s ecosystem, potentially increasing NFT transaction fees (which are 2% paid in IMX) and encouraging more staking. However, for mainstream gamers to adopt this technology, the user experience needs to be smooth—something Immutable is addressing with over 4 million sign-ups for its Immutable Passport wallet.
(Immutable)
2. MEXC Exchange Integration (August 18, 2025)
Summary:
MEXC, one of the top five cryptocurrency exchanges, now supports direct IMX deposits and withdrawals on Immutable’s zkEVM network. This removes the risks involved with using bridges between blockchains. This update came after IMX’s price jumped nearly 31% over a week, reaching $0.672 as of September 13, 2025.
Why it matters:
This is a somewhat positive development for IMX. Easier access could increase trading volume, which has already grown 85% year-over-year to $92.6 million. However, the turnover ratio of 0.071 indicates liquidity is still spread out. The real test will be whether MEXC’s 40 million users actively use Immutable’s gaming apps or just trade IMX as a speculative asset.
(Immutable)
3. Token Unlock Effects (August 8, 2025)
Summary:
About 24.52 million IMX tokens, worth $10.2 million, were released from vesting contracts, increasing the circulating supply by 1.3%. Despite this, IMX’s price rose 14% in the next 24 hours, though it still remains 45.5% below its 2024 peak.
Why it matters:
This token release is generally seen as negative, but the price rebound suggests strong demand. This demand may come from users staking IMX to earn a 20% fee redistribution from Immutable’s zkEVM network. With 95% of all IMX tokens now in circulation, the risk of future supply increases is lower, especially with the last 5% unlocking scheduled for October 2025.
(CoinMarketCap)
Conclusion
Immutable’s growing lineup of games and improvements to its platform help balance concerns about token supply. IMX has gained 43.8% in the third quarter of 2025. The big question now is whether user growth driven by Ubisoft can offset broader economic risks, especially as the crypto market’s Altcoin Season Index reaches 70. Keep an eye on upcoming game releases in Q4 and IMX’s technical resistance level at $0.81.
What is expected in the development of IMX?
Immutable’s roadmap is focused on improving tools for developers, growing partnerships within its ecosystem, and expanding its blockchain designed specifically for gaming.
- zkEVM General Availability (Q4 2025) – The full blockchain will be open for all developers to build on.
- Verified Collections (Q4 2025) – A system to help prevent fraud in NFTs by verifying projects.
- Immutable Passport Dashboard (2026) – A user-friendly wallet and asset manager that simplifies crypto for gamers.
Deep Dive
1. zkEVM General Availability (Q4 2025)
Overview: Immutable zkEVM is a version of Ethereum’s blockchain optimized for gaming. By late 2025, it will move out of its limited testing phase and allow any developer to create custom smart contracts on the platform (Immutable Product Roadmap). This follows the merging of Immutable X and zkEVM into one streamlined blockchain called “Immutable Chain” in May 2025 (Messari).
What this means: This is positive news for IMX because opening the platform to more developers could lead to more NFT and gaming projects, which in turn may increase transaction fees and rewards for token holders. However, competition from other platforms like Polygon remains a challenge.
2. Verified Collections (Q4 2025)
Overview: This feature will verify NFT projects by checking their metadata, creators, and smart contracts to reduce scams. It is part of an update to the Immutable Orderbook, which helps share liquidity across different marketplaces.
What this means: This could build trust and attract more mainstream gamers, which is good for the ecosystem. On the downside, if the verification process is too strict, it might slow down growth by making it harder for new projects to launch.
3. Immutable Passport Dashboard (2026)
Overview: This will be a non-custodial wallet (meaning users control their own keys) that includes easy ways to buy crypto with regular money, swap assets across blockchains, and track transactions. It aims to make Web3 technology easier for gamers who are new to crypto.
What this means: This is a positive step toward attracting casual gamers and expanding the user base. Success will depend on partnerships with major game studios like Ubisoft, with a collaboration expected in July 2025 (July 2025 collaboration).
Conclusion
Immutable’s roadmap focuses on scaling its blockchain (zkEVM), increasing trust (Verified Collections), and making crypto more accessible (Passport). The key question is whether IMX’s developer-friendly approach will help it lead the way in bringing the next wave of gamers into Web3.
What updates are there in the IMX code base?
Immutable’s latest software updates focus on improving scalability and making the user experience smoother.
- MEXC Integration (August 18, 2025) – Users can now deposit and withdraw IMX directly through the zkEVM network on MEXC exchange.
- zkEVM Staking Update (June 25, 2025) – Staking rewards are now paid every two weeks and are based on NFT transaction activity.
- Fee Redistribution Upgrade (August 1, 2025) – 20% of the gas fees collected on zkEVM are now given as rewards to IMX stakers.
Deep Dive
1. MEXC Integration (August 18, 2025)
What happened: Immutable made it possible for users on MEXC, a major cryptocurrency exchange with over 40 million users, to move IMX tokens directly onto Immutable’s zkEVM blockchain without needing to use complicated bridges.
This change speeds up transfers to under five minutes by using Immutable’s zk-rollup technology, which bundles transactions efficiently. The update involved technical improvements to make sure the different blockchains work smoothly together without middlemen.
Why it matters: This is a positive development for IMX because making transfers easier can attract more users and increase trading activity within Immutable’s platform. (Source)
2. zkEVM Staking Update (June 25, 2025)
What happened: Immutable combined its zkEVM and Immutable X blockchains and changed how staking rewards are calculated. Instead of fixed weekly payouts, rewards are now distributed every two weeks and depend on how many NFT transactions happen on the platform.
The system now uses smart contracts that track NFT trading volume in real time and share 2% of the platform’s fees with stakers based on their stake size.
Why it matters: This change is neutral for IMX holders. It better aligns rewards with actual platform use, but some investors are cautious because details about initial “Genesis rewards” remain unclear. (Source)
3. Fee Redistribution Upgrade (August 1, 2025)
What happened: Immutable updated its zkEVM protocol to give 20% of the gas fees collected from transactions directly to IMX stakers. This was done in partnership with the Digital Worlds Foundation.
The core software now automatically redirects part of the transaction fees to those who stake IMX tokens, encouraging long-term holding and helping balance out token inflation from new unlocks.
Why it matters: This is a positive move for IMX because it creates a steady income stream for stakers that grows with network activity, supporting the token’s value over time. (Source)
Conclusion
Immutable’s recent updates focus on making the ecosystem more liquid and user-friendly by simplifying transfers, improving staking rewards, and sharing fees with token holders. With zkEVM now at the heart of its technology, it will be interesting to see how these changes influence developer interest and adoption in the last quarter of 2025.