Why did the price of ENS go up?

Ethereum Name Service (ENS) increased by 1.49% in the last 24 hours, which is slightly below the overall crypto market’s 2% gain. This rise comes amid mixed signals: positive product updates and technical indicators suggesting a bounce, balanced by ongoing bearish trends.

1. Product Updates Lift Confidence – Launch of the ENS App and Explorer, plus integration with Doma Protocol.
2. Technical Indicators Show Short-Term Buying – RSI near 30 indicates potential for a short-term price rebound.
3. Market Sentiment Mixed – Crypto fear index remains low, but Bitcoin’s market dominance dipped slightly.

In-Depth Analysis

1. Product Launches & Partnerships (Positive Outlook)

Summary:
On November 5, 2025, ENS introduced two new tools—the ENS App and Explorer—to improve how users manage their Web3 identities. Additionally, the Doma Protocol testnet integration now allows traditional internet domain names (like .com) to work as ENS names. This could open up a large $100 billion decentralized finance (DeFi) market.

Why it matters:

• The ENS App makes it easier for users to customize their profiles (like adding header images) and update information without paying transaction fees, which should help keep users engaged.
• The Doma partnership connects traditional internet domains with ENS, expanding beyond the usual .eth names. Similar past integrations, like PayPal adopting ENS in 2024, led to over 437,000 new registrations.

What to watch:

• The full launch of Doma’s DNS-ENS compatibility on the main Ethereum network.

2. Technical Indicators Show Oversold Conditions (Mixed Signals)

Summary:
ENS’s 7-day Relative Strength Index (RSI) is at 28.59, indicating the token is “oversold.” Its current price ($12.74) is below key moving averages (7-day average: $14.09; 200-day average: $21.52).

What this means:

• The low RSI suggests some short-term buying interest, which likely helped the recent price bounce. However, the MACD indicator (-1.26) remains bearish, signaling downward momentum.
• There is important support at $12.62; if the price falls below this, it could retest the 2025 low of $8.79.

What to watch:

• Whether ENS can sustain a move above $13.85, which is a key resistance level based on Fibonacci retracement.

3. Overall Crypto Market Sentiment (Neutral Impact)

Summary:
The total cryptocurrency market rose 2% in the past day, but the altcoin season index still favors Bitcoin dominance (score: 23). ENS’s trading volume dropped by 51.85% to $47.4 million, indicating weaker market interest.

What this means:

• ENS’s 1.49% gain trails behind Ethereum’s 2.1% and Bitcoin’s 1.8% increases, reflecting its higher volatility (ENS down 42.82% year-to-date vs. Bitcoin’s 18.39% decline).
• Low trading volume (turnover ratio: 0.099) increases the risk of price swings.

Conclusion

ENS’s modest price rebound is driven by oversold technical conditions and positive product news. However, broader challenges remain, including a bearish market environment and upcoming token unlocks. The key question is whether the Doma Protocol’s DNS integration will lead to significant adoption or if the $12.62 support level will fail amid low trading volume.

What could affect the price of ENS?

Ethereum Name Service (ENS) is working to grow its role in Web3 identity despite challenges in the market.

1. Competition & DNS Integration – New rivals like D3 focus on real-world domain names, posing a challenge to ENS’s current niche (Bearish)
2. Layer-2 Migration – ENSv2 aims to cut fees by moving to Ethereum Layer 2 solutions, which could encourage more users (Bullish)
3. Token Unlocks & Supply – Upcoming token releases may increase supply and pressure prices (Bearish)

Deep Dive

1. Market Competition & DNS Expansion (Mixed Impact)

Overview:
D3 is building on Ethereum Layer 2 to tokenize traditional internet domains like .com and .ai. This approach competes directly with ENS, which mainly focuses on .eth domains. D3’s model allows new features like shared ownership of domains, which could attract users. ENS is responding by testing support for tokenized DNS domains through the Doma Protocol (ENS Domains).

What this means:
If ENS can successfully connect traditional internet domains (Web2 DNS) with blockchain technology, it can stay competitive. But if it struggles to expand interoperability, it risks losing users to rivals like D3. This uncertainty might keep ENS prices subdued until the market sees clear progress.

2. Protocol Upgrades & Partnerships (Bullish Impact)

Overview:
ENSv2 plans to move to an Ethereum Layer 2 network called “Namechain,” which could reduce transaction fees by about 90%, making it cheaper to register and manage domains. ENS has also partnered with companies like Gemini (offering gemini.eth subdomains) and Coinbase, which is moving its .cb.id domains to ENS (The Defiant).

What this means:
Lower fees and big-name partnerships could lead to more domain registrations—currently around 910,000 active domains. Historically, a 10% increase in domain registrations has been linked to a 6-8% rise in ENS token price, according to EdgenTech.

3. Tokenomics & Market Sentiment (Bearish Near-Term)

Overview:
ENS has a total supply of 100 million tokens, but only 37.6 million are currently circulating. Large token unlocks are expected, with $4.02 million worth of tokens moved to exchanges in August 2025 (Binance News). Additionally, the broader altcoin market is weak, with the Altcoin Season Index at 23 and Bitcoin dominance near 60%, limiting speculative interest.

What this means:
The upcoming token unlocks and weak market conditions may continue to weigh on ENS’s price, which has dropped 54% year-to-date. However, technical indicators like the RSI14 at 32.29 suggest the token might be oversold, potentially attracting buyers if Ethereum’s price recovers.

Conclusion

ENS’s future price depends on successfully scaling with Layer 2 solutions while competing against new DNS-based rivals. If ENS delivers on these fronts, it could see strong growth. However, token unlocks and broader market challenges call for caution. Watch for the ENSv2 launch and monthly domain registration growth (aiming for 10% increases) as key signals. The big question remains: can ENS use Ethereum’s strong ecosystem to stay ahead of competitors?

What are people saying about ENS?

ENS holders are cautiously optimistic but watchful, balancing positive developments with some technical warning signs as Web3 identity technology evolves. Here’s the latest:

1. Optimistic analysts see $20+ potential if Web3 adoption speeds up
2. New ENS App and Explorer updates improve infrastructure and user experience
3. Short-term setups suggest a possible dip to $12 amid market uncertainty

In-Depth Look

1. @MrMinNin: November is a critical month for ENS, sentiment is mixed

“Next month could be the stress test for Web3 identity. Will $ENS reclaim $20 or stay flat?”
– @MrMinNin (3.3K followers · 12K impressions · Oct 22, 2025, 7:36 PM UTC)
View original post
What this means: Opinions are divided. Positive developments like wallet integrations could push ENS prices up by 30%, but upcoming token unlocks might cause short-term selling pressure, potentially dropping prices to $12.

2. @ensdomains: ENS App upgrades identity tools, a positive sign

“Traditional domains tokenized via Doma now work as ENS names on testnet”
– @ensdomains (266.6K followers · 58K impressions · Nov 5, 2025, 3:16 PM UTC)
View original post
What this means: By connecting traditional web domains with ENS technology, this upgrade could broaden ENS’s use cases and support its long-term value, especially as active domains exceed 910,000.

3. CoinMarketCap Post: Bearish technical pattern signals a potential 15% drop

“Liquidity below $16.03 is a magnet – break could see $14.80”
– Technical trader (engagement score: 6.0 · Jun 27, 2025, 3:53 PM UTC)
View original post
What this means: Technical analysts warn that ENS’s price could fall further, especially if Bitcoin dominance continues. However, some indicators suggest the downside might be limited due to oversold conditions.

Conclusion

The outlook for ENS is mixed. While new domain integrations and product updates point to growing adoption and utility, technical signals caution about possible price declines. Keep an eye on November’s decentralized exchange (DEX) trading volumes and the mainnet launch of the ENS-Doma integration to see if ENS can regain its position as a leading crypto naming system.

What is the latest news about ENS?

Ethereum Name Service (ENS) is facing new competition and launching fresh products while dealing with challenging market conditions. Here’s a quick update:

1. ENS App & Explorer Launch (November 5, 2025) – New tools to simplify managing Web3 identities.
2. New DNS Competitor Appears (October 31, 2025) – D3 introduces an ICANN-compliant domain platform targeting ENS.
3. Federal Reserve Decision & ENS DAO Vote (October 27, 2025) – Economic uncertainty and governance decisions impact market sentiment.

In-Depth Look

1. ENS App & Explorer Launch (November 5, 2025)

What Happened
ENS rolled out two main products: the ENS App, which offers a single place to manage .eth names and subnames, and ENS Explorer, a tool designed to search blockchain domains more easily. The app now allows users to add header images to their profiles and update metadata without paying gas fees, thanks to improved security features.

Why It Matters
These updates make ENS easier and safer to use, strengthening its role as the go-to identity system for Web3. Custom profile options could attract creators and brands, while gasless updates lower barriers for everyday users. (ens.eth)

2. New DNS Competitor Appears (October 31, 2025)

What Happened
D3, a new project built on Ethereum Layer 2, plans to bring traditional internet domains like .com and .ai into the decentralized finance (DeFi) space. Unlike ENS, D3 follows ICANN rules, allowing domain owners to share ownership and profits. Their launch platform, Meezu, will test .com and .ai domains soon.

Why It Matters
D3 challenges ENS by entering the huge $100 billion domain market. While ENS focuses on Web3-specific names, D3’s approach with real-world domains could split the market. Still, ENS’s early start and existing partnerships with wallets and apps give it an edge. (The Defiant)

3. Federal Reserve Decision & ENS DAO Vote (October 27, 2025)

What Happened
ENS’s price took a hit as the Federal Reserve kept interest rates steady between 3.75% and 4%, which kept investors cautious. At the same time, the ENS decentralized autonomous organization (DAO) voted on how to manage funds for its Enscribe grants program.

Why It Matters
Economic uncertainty has reduced speculative buying, with ENS down 41% over the past month. However, positive governance decisions by the DAO could support long-term growth. Investors are watching to see if the DAO will fund Layer 2 solutions to compete with D3’s scalability claims. (Yahoo Finance)

Summary

ENS is focusing on improving its products to stay ahead amid growing competition and economic challenges. Its new app and explorer strengthen its leadership in Web3 identity, but D3’s entry into traditional domain markets and cautious investor sentiment pose short-term hurdles. The key question: will ENS’s established network and innovation outpace D3’s regulatory-compliant strategy in the fight for domain dominance?

What is expected in the development of ENS?

The Ethereum Name Service (ENS) roadmap is focused on improving scalability, ease of use, and community governance. Key upcoming milestones include moving core functions to a Layer 2 solution, integrating traditional web domains, and enhancing user control through partnerships and governance votes.

1. ENSv2 Migration (Q4 2025) – Moving core ENS functions to Layer 2 to lower transaction fees.
2. Doma Integration (Testnet Live) – Allowing traditional domain names like .com and .org to work as ENS names.
3. Subname Partnerships (Ongoing) – Collaborations with wallets to simplify account recovery and support identities across different blockchains.
4. Governance Vote (Q4 2025) – Community decision on technical details and funding for ENSv2.

Deep Dive

1. ENSv2 Migration (Q4 2025)

Overview: ENS Labs plans to shift key features, such as registering .eth names, to an Ethereum Layer 2 (L2) network. This move aims to cut transaction costs by about 70% and speed up processing times. The upgrade will also introduce a system where users can set different permissions for subdomains. The community is currently reviewing the technical plan, with a formal vote expected in late 2025 (ENSv2 Proposal).

What this means: Lower fees and faster transactions could attract more users and developers to ENS, boosting adoption. However, choosing the right Layer 2 platform (like Linea or Optimism) and reaching consensus within the community could delay the rollout.

2. Doma Integration (Testnet Live)

Overview: ENS now supports tokenized versions of traditional internet domains (like .com and .org) through Doma’s on-chain domain tokenization standard. This feature is currently live on Ethereum’s test network, with plans to launch on the main network after security audits, expected by October 2025 (ENS Tweet).

What this means: This update helps bridge the gap between traditional web domains and blockchain-based naming, potentially bringing more users into the ENS ecosystem. Its success depends on how many traditional domain owners adopt this and how smoothly it works with existing ENS tools.

3. Subname Partnerships (Ongoing)

Overview: ENS is partnering with wallet providers like Gemini to offer subnames (for example, you.gemini.eth). These subnames make it easier to recover wallets and manage identities across different blockchain networks. Similar partnerships with companies like PayPal and Venmo are being explored (Aug 2025 Partnership).

What this means: These partnerships improve user experience by simplifying account recovery and cross-chain use. However, relying on centralized companies for recovery introduces some risks.

4. Governance Vote (Q4 2025)

Overview: The ENS decentralized autonomous organization (DAO) will vote on the final design of ENSv2, including which Layer 2 solution to use, how to allocate funds for the migration, and standards for domain resolution. Historically, about 12% of token holders participate in these votes.

What this means: Strong voter turnout would show community support and help move the project forward quickly. Low participation could slow down important upgrades.

Conclusion

ENS’s roadmap is centered on making the system more scalable, interoperable, and user-friendly. The governance vote in late 2025 will be crucial for setting the direction of ENSv2. The big question is whether moving to Layer 2 will help ENS recover from its 54% price drop this year or if competition from other services like Unstoppable Domains will limit its growth.

What updates are there in the ENS code base?

Ethereum Name Service (ENS) has released important updates to improve how users interact with their digital identities, making the system easier to use, more secure, and scalable.

1. ENS App & Explorer Launch (Nov 5, 2025) – New tools to manage your web3 identity and explore ENS data.
2. Tokenized DNS Integration (Nov 3, 2025) – Traditional website domains like .com now work as ENS names on Ethereum’s test network.
3. Subname Creation Upgrade (Aug 1, 2025) – A simpler way to create custom sub-identities (like vault.yourname.eth).

Deep Dive

1. ENS App & Explorer Launch (Nov 5, 2025)

What’s new?
ENS introduced two new products: the ENS App, which lets you manage your ENS names and settings all in one place, and the ENS Explorer, a tool to search and view ENS-related blockchain data.

Why it matters
The ENS App makes it easier to customize your profile, including adding header images and linking addresses across different blockchains. The Explorer helps users find detailed information about ENS names and transactions, making the system more transparent.

Impact
These tools simplify how people use decentralized identities, helping ENS reach more users beyond crypto experts. (Source)

2. Tokenized DNS Integration (Nov 3, 2025)

What’s new?
ENS teamed up with DomaProtocol to let traditional internet domains (like .com or .xyz) function as ENS names on Ethereum’s testnet.

Why it matters
Now, these traditional domains can link to Ethereum addresses, website content, and social profiles through ENS. This bridges the gap between the old internet (Web2) and the new decentralized web (Web3).

Impact
This opens the door for millions of existing domain owners to join the web3 ecosystem using familiar domain names. (Source)

3. Subname Creation Upgrade (Aug 1, 2025)

What’s new?
ENS made it easier to create subnames (like wallet.yourname.eth) with a redesigned interface and more efficient processes that save on transaction costs.

Why it matters
Users can now assign subnames to other wallets, prefill profile information, and control permissions—all within the ENS Manager App.

Impact
This gives individuals and organizations more flexibility to organize identities, such as assigning team roles or managing project-specific wallets. (Source)

Conclusion

ENS is focused on empowering users with control over their digital identities by making the system simpler, more interoperable, and secure. With major platforms like Coinbase Germany and Gemini adopting ENS subnames, ENS is becoming a key player in web3 identity.

Could ENS’s integration of traditional DNS domains spark a new era of cross-chain naming standards?