Why did the price of ENS fall?

The price of Ethereum Name Service (ENS) has been almost unchanged in the last 24 hours (-0.04%), but it has dropped nearly 20% over the past month. This decline is due to several factors: technical challenges, competition from rivals, and a cautious market mood. Here are the main points:

1. Technical Resistance – ENS couldn’t stay above the important $14.81 price level.
2. Competition from D3 – A rival platform called D3 is integrating traditional internet domains, which could reduce ENS’s appeal.
3. Market Trends – Bitcoin is gaining strength, pulling money away from altcoins like ENS.

Deep Dive

1. Technical Resistance (Negative Impact)

What happened: ENS tried but failed to keep its price above $14.81, a key technical level known as the 50% Fibonacci retracement (Gate.io analysis). The 30-day moving averages ($14.85 and $15.26) are now acting as barriers to price growth.

Why it matters:

• Many traders sold their ENS holdings after the price dropped below $14.81, triggering automatic sell orders.
• The Relative Strength Index (RSI) is at 42.21, indicating weak momentum and no strong signs of a price rebound.

What to watch: If ENS closes above $14.81 on a daily basis, it could signal a positive turnaround. If not, the price might drop further to around $13.10.

2. D3’s DNS Integration Threat (Negative Impact)

What’s going on: D3, a Layer 2 blockchain platform, is allowing traditional internet domain names (like .com) to work similarly to ENS names, with approval from ICANN, the organization that manages domain names (source). This challenges ENS’s position as the main Web3 naming service.

Why it matters:

• Investors worry that demand for ENS’s .eth domains will drop as D3 connects over 360 million traditional domains to Web3.
• ENS doesn’t currently support traditional domain interoperability, which weakens its competitive edge compared to D3.

3. Altcoin Liquidity Drain (Negative Impact)

Market context: Bitcoin’s share of the total cryptocurrency market has increased to 59.21%, up 0.56% in the last day. The Altcoin Season Index is at 30, indicating that Bitcoin is currently dominating the market.

Why it matters:

• Money is moving from altcoins like ENS into Bitcoin, causing ENS to underperform even compared to Ethereum (ENS down 19.5% vs. ETH down 11.7% over 30 days).
• Fear in the market (Fear & Greed Index at 25) is driving more selling of riskier Web3 infrastructure tokens like ENS.

Conclusion

ENS’s price stagnation is due to a combination of technical hurdles, growing competition from D3, and a market environment favoring Bitcoin over altcoins. While ENS still holds value as a Web3 identity service, the lack of immediate growth drivers and D3’s disruptive approach are weighing on investor confidence.

What to watch next: Will the ENS DAO speed up integration with Layer 2 solutions (like ENSv2) to compete with D3? Keep an eye on governance proposals and new partnerships for clues.

What could affect the price of ENS?

Ethereum Name Service (ENS) is balancing growth in Web3 digital identities with increasing competition.

1. ENSv2 & Layer 2 Migration – Lower transaction fees could encourage more users (targeted for early 2026).
2. Competition from DNS Domains – Projects like D3 pose a threat to ENS’s market share.
3. Whale Activity – Large holders are pulling tokens off exchanges, indicating they plan to hold longer term.

Deep Dive

1. Protocol Upgrades & Adoption (Positive Outlook)

Overview:
ENS plans to move to a dedicated Layer 2 blockchain called “Namechain” in 2026, which is expected to cut transaction fees by about 70%, according to ENSv2 documentation. In July 2025, ENS integrated with popular payment apps like PayPal and Venmo, allowing users to send cryptocurrency using ENS names, making it easier to use in everyday life. There are over 910,000 active .eth domains, with registrations growing 8% month-over-month.

What this means:
Lower fees and easier payment options could lead to faster adoption of ENS. This growth is closely tied to the overall increase in Ethereum users. For example, ENS’s value jumped 71% in July 2025 after Coinbase launched in Germany, showing how new partnerships can boost interest.

2. Competitive Threats (Challenges Ahead)

Overview:
D3 is a project on Ethereum Layer 2 that aims to bring traditional internet domain names like .com and .ai onto the blockchain, following official rules set by ICANN. This market is worth about $100 billion, according to The Defiant. Unlike ENS, D3 domains work seamlessly across both traditional internet (Web2) and blockchain (Web3) without extra steps.

What this means:
ENS’s early lead in blockchain-based naming could be at risk if D3 becomes popular. ENS’s price is currently about 60% below its 2025 peak, partly due to concerns about this competition. Still, ENS’s partnerships with platforms like Trust Wallet and Base help protect its position.

3. Holder Behavior & Supply Dynamics (Mixed Signals)

Overview:
In October 2025, large holders (often called whales) moved 250,000 ENS tokens (worth around $3.5 million) off exchanges, reducing the number of tokens available for trading, according to CoinMarketCap. However, 55% of all circulating tokens won’t be unlocked until 2026, which could lead to selling pressure if market sentiment worsens.

What this means:
The current accumulation by whales supports price stability in the short term. But upcoming token unlocks might counteract these gains. The 14-day Relative Strength Index (RSI) is at 45.08, indicating neutral momentum, consistent with the price consolidating between $12 and $18 since September.

Conclusion

ENS’s future price depends on successfully launching its Layer 2 upgrade while managing competition from traditional domain projects like D3. Keep an eye on the November ENS DAO vote about funding new developer teams—approval could signal fresh momentum for the protocol. The key question remains: Will ENS’s role in digital identity continue to grow faster than the risks posed by Web2 domain alternatives?

What are people saying about ENS?

Conversations around Ethereum Name Service (ENS) are swinging between hopeful optimism about its identity potential and concerns over technical challenges. Here’s what’s trending right now:

1. Positive outlooks expect prices to rise to $32–$38 if key resistance levels are broken
2. Cautionary signals warn of a possible drop to $10–$12 if support fails
3. Web3 adoption is growing quickly, especially with new integrations from Base and Gemini

Deep Dive

1. @MrMinNin: November is a critical month with mixed expectations

“Next month could be a real test for Web3 identity. Will $ENS climb back to $20 or stay flat?”
– @MrMinNin (3,365 followers · 4.5K+ impressions · October 22, 2025)
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What this means: Opinions are divided depending on whether ENS can hold support around $12–$13 or break through resistance near $20. On-chain data shows steady growth with an 8% monthly increase in new domains and over 90,000 active holders, but the price is still about 80% below its all-time high.

2. @ensdomains: Subname adoption is speeding up, signaling strength

“Every Base App username is an ENS name. Over 750,000 .base.eth handles are now powering identity across apps.”
– @ensdomains (266K followers · 12K+ impressions · July 25, 2025)
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What this means: This is a positive sign for ENS’s usefulness as it becomes integrated with platforms like Base and Gemini. These partnerships show that ENS is becoming the standard for naming in Web3, which could increase demand over time.

3. CoinMarketCap: Traders eye $21.67 as a key entry point, optimistic outlook

“If ENS holds this level, the next price jump could surprise many. Targets are $32–$38.”
– Technical analysis post (August 20, 2025)
View original post
What this means: Technical indicators suggest a setup driven by liquidity. If ENS breaks above $21.67, it could trigger a short squeeze pushing prices higher. However, if it fails, prices might fall to around $17.31.

Conclusion

The overall view on ENS is mixed. While milestones in Web3 adoption through Base and Gemini integrations show growing real-world use, technical traders are divided on whether $14.02 will hold as a support level or if it will break down further. Keep an eye on the $20 resistance level and upcoming developer updates in November for clearer direction.

What is the latest news about ENS?

Ethereum Name Service (ENS) is advancing digital identity by partnering with European organizations and Web3 projects. Here are the latest highlights:

1. ENS App & Explorer Launch (Nov 5, 2025) – New tools to manage your Web3 identity more easily.
2. Doma DNS Integration (Oct 31, 2025) – Connecting traditional internet domains with ENS features.
3. Gemini Wallet Subnames (Aug 14, 2025) – Making wallet recovery simpler using ENS-based identities.

In-Depth Look

1. ENS App & Explorer Launch (November 5, 2025)

What Happened
ENS released two new tools: the ENS App and ENS Explorer. The app now lets users add header images to their profiles and update them without paying transaction fees (gasless updates). The Explorer helps find ENS names across different blockchains. They also tested integrating with Doma, allowing traditional domain names like .com to work as ENS names.

Why It Matters
This move strengthens ENS as a key player in Web3 identity by combining familiar internet domain features with blockchain technology. Making it easier to use could attract people who aren’t yet involved in cryptocurrency. (ENS Domains)

2. Doma’s DNS Layer 2 Ambitions (October 31, 2025)

What Happened
D3 launched a new Ethereum Layer 2 solution that turns traditional internet domains (like .com and .ai) into digital assets for decentralized finance (DeFi). Unlike ENS, which focuses on blockchain-native names, D3 works with official domain names recognized by ICANN, allowing shared ownership and using domains as collateral. It also connects with existing domain registrars.

Why It Matters
This development both challenges and supports ENS’s goals. While D3 targets the established domain market, ENS remains the leader in blockchain-based identity. This competition could push both projects to innovate further. (The Defiant)

3. Gemini’s ENS Subname Integration (August 14, 2025)

What Happened
Gemini Wallet added support for ENS subnames, like you.gemini.eth, to make recovering lost wallets easier. Users can now use their ENS names to regain access, relying on ENS’s decentralized system to resolve identities.

Why It Matters
When a major exchange like Gemini adopts ENS features, it shows growing trust and usefulness beyond just Ethereum users. After this integration, over 750,000 new .base.eth names were registered, signaling strong interest. (ENS Domains)

Conclusion

ENS is evolving as a vital part of Web3 identity, balancing new features like the App and Explorer with strategic partnerships such as those with Gemini and Doma. Although projects focused on traditional domain names present competition, ENS’s established network and support from European regulations give it a unique advantage. The big question for 2026: will decentralized digital identity surpass traditional domain systems?

What is expected in the development of ENS?

The Ethereum Name Service (ENS) roadmap is focused on making the system faster, easier to use, and expanding its network of users and partners. Here are the key points:

1. ENSv2 Migration (Q4 2025) – Moving core functions to a Layer 2 solution to cut costs.
2. DNS Integration (Testnet Live) – Allowing traditional web domains (like .com) to work as ENS names.
3. ENS App & Explorer (Launched Nov 2025) – A new, user-friendly app for managing Web3 identities.
4. Governance Improvements (Ongoing) – Making decision-making smoother within the ENS community.
5. Namechain L2 Launch (2026) – Creating a dedicated Layer 2 chain just for ENS services.

Deep Dive

1. ENSv2 Migration (Q4 2025)

Overview: ENSv2 will move key actions like registering and renewing names to a Layer 2 network. This change is expected to lower transaction fees by about 70% (ENSv2 Proposal). It also introduces a system where users can own subdomains as separate digital assets (NFTs).

What this means: Lower fees should encourage more people to use ENS, including for small payments and social profiles. However, there could be delays as the new system is finalized and thoroughly tested for security.

2. DNS Integration (Testnet Live)

Overview: Traditional internet domain names (like .com or .xyz) can now be converted into ENS-compatible names using the Doma Protocol on Ethereum’s test network (Doma Workshop).

What this means: This bridges the gap between the traditional web (Web2) and blockchain-based web (Web3). Its success depends on partnerships with domain registrars and organizations like ICANN that manage internet domains.

3. ENS App & Explorer (Launched Nov 2025)

Overview: The new ENS App makes it easier to manage .eth names, subdomains, and profile info like avatars and social links. The Explorer tool helps users track on-chain identity activity (ENS Tweet).

What this means: This is a big step for making ENS accessible to everyday users, not just tech experts. Key numbers to watch include how many people use the app monthly (currently about 3,000) and how many new subdomains are created.

4. Governance Improvements

Overview: The ENS community is working on improving how proposals are made and voted on, aiming to increase participation (currently less than 10% of token holders vote).

What this means: Better governance could make ENS more resilient and responsive, but it’s a challenge to keep the system both decentralized and efficient.

5. Namechain L2 Launch (2026)

Overview: ENS is researching a dedicated Layer 2 chain called “Namechain” to handle ENS name resolution, cross-chain communication (CCIP-Read), and integration with traditional DNS systems (Roadmap).

What this means: If successful, this could greatly improve ENS’s speed and scalability. However, there is competition from other naming systems on fast blockchains.

Conclusion

ENS is focusing on making its platform faster, more connected with traditional internet systems, and easier to use. Partnerships with financial companies like Gemini and domain registrars could help bring ENS to a wider audience.

The big question remains: Will the cost savings from ENSv2 be worth the challenge of moving millions of .eth names to a new system?

What updates are there in the ENS code base?

Ethereum Name Service (ENS) rolled out new products, security improvements, and user-friendly features in its latest software updates.

1. ENS App & Explorer Launch (October 2025) – Simplifies managing digital identities and connects traditional web domains with blockchain.
2. Header Image Support (October 2025) – Lets users customize profiles with banner images without extra transaction fees.
3. Security Metadata Service (October 2025) – Enhances image security and standardizes how profile pictures and banners are handled.

Deep Dive

1. ENS App & Explorer Launch (October 2025)

What happened: ENS introduced two tools: the ENS App, which is a user-friendly interface for managing your blockchain domain names, and the ENS Explorer, a tool that helps you look up domain information on the blockchain.

A key feature is that traditional internet domains (like example.com), when tokenized through a system called Doma, can now work seamlessly as ENS names on Ethereum’s test network. This means regular web addresses can link directly to cryptocurrency wallets or decentralized websites via ENS.

Why it matters: This update broadens ENS’s appeal beyond just Ethereum users, making it easier for people who own regular web domains to use ENS. This could lead to more widespread adoption. (Source)

2. Header Image Support (October 2025)

What happened: Users can now add header images (like banners) to their ENS profiles, in addition to profile pictures (avatars).

If these images are uploaded through the ENS metadata service, users won’t have to pay blockchain transaction fees (gas) to update them. This feature also applies when creating or registering subdomains.

Why it matters: While this doesn’t drastically change ENS’s core functions, it makes profiles more visually appealing and personalized, which can encourage more people to engage with Web3 identity tools. (Source)

3. Security Metadata Service (October 2025)

What happened: ENS moved the storage and handling of profile images (avatars and headers) from the blockchain itself to a centralized metadata service.

This change reduces the need to fetch image data directly from the blockchain, standardizes image formats, and lowers the risk of harmful content being displayed. Importantly, critical information like domain ownership remains decentralized and secure.

Why it matters: This strikes a balance between keeping ENS secure and making it easier to use. It addresses a common challenge in blockchain applications—how to handle media safely without sacrificing decentralization. (Source)

Conclusion

ENS’s latest updates focus on connecting traditional web domains with blockchain (through Doma), improving user experience with profile customization, and enhancing security with a metadata service. These improvements make ENS a more accessible and secure platform for managing digital identities in Web3. The big question: will integrating more traditional domains help ENS grow even faster?