What could affect the price of SUI?
Sui balances token unlocks with ecosystem growth – expect some price swings ahead.
- October Token Unlock – 44 million SUI tokens (worth about $138 million) will enter the market on October 1. This could create selling pressure, but past unlocks have sometimes been followed by price increases.
- DeFi and Gaming Growth – With $2.65 billion in total value locked (TVL), upgrades like AzkLogin, and partnerships with firms like Mill City Ventures, Sui’s real-world use is expanding.
- ETF Speculation – The SEC is reviewing ETFs from 21Shares and CANARY. If approved, this could bring a surge in liquidity similar to what Bitcoin experienced in 2024.
Deep Dive
1. Token Unlock & Supply Dynamics (Short-Term Bearish)
Overview:
On October 1, 44 million SUI tokens (about 1.23% of all circulating tokens) will become available—the largest monthly unlock since May 2025. Historically, after the July unlock, SUI’s price rose 18%, but after May’s $128 million unlock, it dropped 12% due to weak demand. Current technical indicators show support at $3.10 and resistance at $3.62.
What this means:
This token unlock could challenge recent price stability. If the price falls below $3.10, it might drop further to $2.80, which was the low in 2025. However, staking rewards—like the 5.41% annual return offered by Haedal Protocol—could encourage holders to keep their tokens, especially if rewards increase after the unlock.
2. Ecosystem Growth & Partnerships (Bullish)
Overview:
- Institutional Support: Mill City Ventures holds $66.4 million in SUI tokens, and Franklin Templeton is backing BTCfi integration.
- Technology Upgrades: AzkLogin Mainnet now supports Google and Apple logins, and Mysticeti v2 enables super-fast 400ms transaction times.
- Adoption: The partnership with t’order brings SUI-based payments to 300,000 point-of-sale systems in South Korea.
What this means:
These real-world uses and fast transaction speeds make SUI a strong competitor among Layer 1 blockchains like Solana. The 30% growth in TVL during Q3 2025 suggests more developers are building on Sui, which could help balance out any selling pressure from token unlocks.
3. Regulatory Catalysts (Mixed Impact)
Overview:
The SEC delayed its decision on Canary Capital’s SUI ETF until July 2025 but is moving forward with 21Shares’ application. The chances of approval are estimated at 60% (Bloomberg). Meanwhile, Sygnum Bank started offering SUI custody and trading services in August 2025, attracting institutional investors.
What this means:
While ETF delays might limit short-term price gains, regulated access through Swiss banks is already bringing in institutional money. Historically, Bitcoin’s price jumped 72% within three months after ETF approval, hinting at potential upside for SUI if ETFs get the green light.
Conclusion
SUI’s price will depend on whether growing DeFi use—especially BTCfi’s 10% share of TVL—can outpace the dilution from token unlocks. Keep an eye on how the market absorbs the October 1 unlock and any SEC updates. A weekly close above $3.62 would be a strong bullish sign. Can SUI’s 255 million accounts and near-instant transaction finality keep pace with Solana’s scaling improvements?
What are people saying about SUI?
Social conversations around Sui (SUI) are split between hopes for a price breakout and concerns about setbacks. Here’s what’s trending right now:
- Traders are watching for a breakout above $4.20 if SUI can hold support at $3.60 (positive sign)
- A $220 million hack recovery plan for Cetus sparks debate over decentralization (negative sign)
- Institutional ETF filings by 21Shares and Grayscale boost long-term optimism (positive sign)
Deep Dive
1. @CryptoLifer33: Technical breakout setup 🚀 bullish
"SUI is forming higher lows above $3.60 – breakout to $4.20 likely if BTC holds $100K"
– @CryptoLifer33 (58K followers · 212K impressions · 2025-08-27 02:32 UTC)
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What this means: This is a positive sign for SUI. The price holding above $3.60 and increasing trading volume ($661 million in 24 hours) suggest investors are accumulating SUI, which could lead to a price increase. Keep an eye on the $3.60 level—if the price falls below this, the bullish setup may no longer be valid.
2. @BanklessHQ: Post-hack governance risks 🚨 bearish
"Sui validators froze $160M in hacked funds – necessary security or dangerous centralization?"
– @BanklessHQ (892K followers · 1.2M impressions · 2025-05-20 14:48 UTC)
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What this means: This is a short-term negative for SUI because freezing hacked funds raises concerns about how decentralized the network really is. However, the quick action helped prevent bigger losses. On the technical side, SUI’s network processes transactions very quickly (400 milliseconds finality with the Mysticeti v2 upgrade), which remains a strong point.
3. @Phemex: Institutional adoption accelerates 📈 bullish
"21Shares’ SUI ETF filing follows $450M Mill City investment – could mirror Bitcoin ETF inflows"
– Phemex (310K followers · 850K impressions · 2025-07-29 00:00 UTC)
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What this means: This is a positive long-term sign. The filing of regulated investment products like ETFs could bring more institutional money into SUI. The decentralized finance (DeFi) value locked in SUI ($2.33 billion as of July 16) and a 34.7% price rally in July show growing interest and strength.
Conclusion
Opinions on SUI are mixed. Technical traders see a chance for the price to bounce back if it stays above $3.60, while others worry about risks related to centralization after the hack. Watch the $3.60 support level closely this week: holding above it could confirm upward momentum toward $4.20, but falling below might lead to testing the June low near $2.90. Decisions on ETFs expected in the fourth quarter of 2025 could be a major factor moving forward.
What is the latest news about SUI?
Sui is managing upcoming token releases and expanding its ecosystem as more institutions start using it. Here are the key updates:
- Token Unlock on October 1, 2025 – $138 million worth of SUI tokens will become available, which could cause price swings but might also show how strong the market is.
- Partnership with Google AI on September 16, 2025 – Sui now supports AI-driven payments that operate automatically.
- South Korea Dining Integration on September 24, 2025 – Sui teamed up with T’order, a major food ordering platform, targeting $4.3 billion in yearly transactions.
Deep Dive
1. Token Unlock on October 1, 2025
Overview:
On October 1, 44 million SUI tokens (about 1.23% of all tokens) worth $138 million will be unlocked. In the past, similar unlocks have led to price increases, but there could also be selling pressure that tests the $3 price level. Indicators like Chaikin Money Flow suggest the price might bounce back if buyers step in.
What this means:
This event is neutral overall. If the price stays above $3.10, it shows strong demand and could be positive. If it falls below, there might be short-term downward pressure. (CCN)
2. Partnership with Google AI on September 16, 2025
Overview:
Sui has partnered with Google to launch the Agentic Payments Protocol (AP2), which lets AI systems make payments on their own. This connects decentralized finance (DeFi), Internet of Things (IoT), and business automation.
What this means:
This is a positive development for SUI, positioning it as a key platform for AI-powered economies. Success depends on how many developers adopt it, but being an early player in AI and blockchain integration could attract big investors. (PrimeNews)
3. South Korea Dining Integration on September 24, 2025
Overview:
Sui partnered with T’order, South Korea’s leading table-ordering app with 35 million users, to use a stablecoin pegged to the Korean won on 300,000 point-of-sale devices. Sui’s fast transaction speeds (under 0.5 seconds) make this possible.
What this means:
This is great news for SUI’s real-world use. Even capturing 1% of T’order’s $4.3 billion annual transaction volume would prove Sui can handle large-scale payments. This success could lead to more retail partnerships. (SuiCommunity)
Conclusion
Sui is balancing the challenges of token unlocks with important partnerships in AI and real-world payments. While short-term price swings are possible, growing institutional support and ecosystem development point to long-term growth. The big question: will Sui’s decentralized finance (DeFi) total value locked (TVL) rise above $2.65 billion after the unlock, confirming a positive trend?
What is expected in the development of SUI?
Sui’s 2025 roadmap centers on growing its ecosystem, improving infrastructure, and hosting community-focused events.
- Sui Gaming Summit (March 2025) – Showcasing the latest in Web3 gaming.
- Native Bridge Launch (Late 2025) – Enabling secure, trustless transfers between blockchains.
- Sui Basecamp Conference (May 2025) – Bringing together developers and investors for networking and partnerships.
- SuiNS .move Service (Late 2025) – Introducing easy-to-read on-chain names for better user experience.
Deep Dive
1. Sui Gaming Summit (March 2025)
Overview: Taking place in San Francisco during the Game Developers Conference, this event will highlight innovations in Web3 gaming using Sui’s fast and scalable technology. Attendees can try demos and learn how Sui supports gaming applications.
What this means: Positive for SUI as increased gaming use could attract more users and boost decentralized finance (DeFi) activity. However, if competitors like Solana gain more traction, it could limit Sui’s growth.
2. Native Bridge Launch (Late 2025)
Overview: The upcoming Sui Bridge will allow secure, trustless transfers of tokens between Sui and Ethereum blockchains. It will start with standard tokens and later support NFTs and messaging features (Sui Developer Forum).
What this means: This is good news for liquidity and cross-chain applications, making it easier to move assets. Risks include potential delays or security issues in building the bridge.
3. Sui Basecamp Conference (May 2025)
Overview: A two-day event in Dubai designed to connect developers, investors, and ecosystem leaders to discuss Sui’s impact on DeFi, gaming, and artificial intelligence (AI).
What this means: Generally positive—highlighting partnerships like Microsoft Fabric integration can enhance Sui’s reputation. Still, there’s a chance that excitement might outpace actual progress.
4. SuiNS .move Service (Late 2025)
Overview: Building on the existing Sui Name Service, the .move feature will let users link easy-to-remember names to blockchain object IDs. This simplifies interactions with decentralized apps (dApps) and helps reduce fraud.
What this means: This improves usability and security, especially for wallets and digital identity tools. Success depends on how smoothly it integrates with existing systems.
Conclusion
Sui’s 2025 plans combine technical improvements like bridges and naming services with efforts to grow its community through gaming and events. The main challenge is turning developer interest into lasting user adoption amid strong competition from other Layer-1 blockchains. Keep an eye on total value locked (TVL) and new partnerships for signs of progress.
What updates are there in the SUI code base?
Sui’s recent software updates focus on making the network faster, more secure, and easier for developers to use.
- Sui gRPC Beta Launch (July 24, 2025) – Replaced the old JSON-RPC system with a faster API to improve developer tools.
- Testnet v1.51.2 Upgrade (June 29, 2025) – Added stronger security and introduced new experimental transaction types.
- Mainnet Congestion Control (June 9, 2025) – Improved how the network handles heavy traffic to reduce delays.
Deep Dive
1. Sui gRPC Beta Launch (July 24, 2025)
What happened: Sui switched from using JSON-RPC, an older way for apps to communicate with the network, to a new system called gRPC. This technology, developed by Google, allows data to move faster and supports real-time updates for decentralized apps.
Developers now benefit from features like HTTP/2 multiplexing (which lets multiple requests happen at once) and Protocol Buffers (a way to shrink data size), cutting network delays by about 40%. It also supports multiple programming languages like Python, Rust, and Go, and helps catch coding mistakes early.
Why it matters: This upgrade is great news for Sui because apps such as decentralized exchanges (DEXs) and games can process transactions quicker and cheaper. Developers get better tools to build smoother, more responsive apps. (Source)
2. Testnet v1.51.2 Upgrade (June 29, 2025)
What happened: The update made communication between network validators more secure by requiring TLS encryption, which protects data from being intercepted. It also introduced “Party” objects—new experimental transaction types available only on the test network.
Additionally, the update improved how project dependencies are managed, speeding up setup times by 30–50%. Node operators can now use “requester-pays” buckets to handle state synchronization more efficiently.
Why it matters: This update is neutral for now since the new transaction types are still being tested. However, the added security and improved developer tools suggest Sui is building a more reliable platform. These testnet features could eventually enhance decentralized finance (DeFi) or gaming applications. (Source)
3. Mainnet Congestion Control (June 9, 2025)
What happened: To handle periods of high network traffic, Sui introduced congestion control measures. Validators now prioritize important transactions to reduce delays and keep the system fair. The update also made transaction verification faster by optimizing proof parsing.
Why it matters: This is positive for Sui users because it means fewer slowdowns during busy times, like popular NFT releases or token launches. A smoother experience builds trust in the network’s stability. (Source)
Conclusion
Sui’s latest updates focus on scaling the network (with gRPC), enhancing security (with TLS), and improving user experience (with congestion control). These improvements support Sui’s goal to handle more transactions efficiently while making it easier for developers to build on the platform. The big question is whether these technical upgrades will help Sui grow its ecosystem and stay competitive among other Layer 1 blockchains.
Why did the price of SUI go up?
Sui (SUI) increased by 4.67% in the last 24 hours, outperforming the overall crypto market, which rose by 2.12%. The main reasons for this growth are:
- Optimism Around Token Unlock – Traders expect strong demand to absorb 44 million SUI tokens (worth $138 million) unlocking on October 1.
- New Real-World Partnerships – Collaborations with South Korea’s T’order and CUDIS Wellness are expanding Sui’s practical uses.
- Technical Bounce – Indicators show SUI was oversold and found support around $3.10, leading to short-term buying.
Deep Dive
1. Token Unlock Outlook (Mixed Effects)
What’s happening?
On October 1, 44 million SUI tokens (about 1.23% of the total supply) will become available for trading. This event often causes price swings. While there’s a risk some holders might sell, many traders believe demand will be strong enough to absorb the new tokens because:
- High annual percentage yields (APYs) are attracting investors, like Momentum DEX’s 155% yield campaign.
- Institutional investors are accumulating SUI through exchange-traded funds (ETFs) and regulated custodians like Sygnum and AMINA Bank.
Why it matters:
Historically, SUI’s price has bounced back after token unlocks, with gains of 10–15% seen in the second quarter of 2025. But if demand doesn’t keep up, the price could test support around $3.00.
What to watch:
Look at SUI’s Open Interest in futures trading, currently $1.69 billion. An increase here would show stronger confidence in price gains.
2. Growing Ecosystem (Positive Impact)
Recent developments:
SUI’s price rose 3% after announcing two key partnerships:
- T’order integration (Sept 24): This allows payments using a South Korean won (KRW)-pegged stablecoin at 300,000 point-of-sale devices in South Korea’s $4.3 billion restaurant industry.
- CUDIS Wellness (Sept 25): This project uses AI-powered smart rings to manage health data securely through tokenization.
Why it matters:
These partnerships show that Sui’s blockchain can handle fast transactions (under half a second) and is being used in real-world applications, which is important for long-term growth beyond just trading.
3. Technical Rebound (Neutral to Positive)
What’s happening?
SUI’s price bounced from a low of $3.09 to $3.29, supported by:
- An oversold Relative Strength Index (RSI) of 38 (below 30 is considered oversold).
- Holding the 78.6% Fibonacci retracement level at $3.08, a common support point in technical analysis.
Why it matters:
This bounce suggests short-term traders are buying at what they see as a bargain. However, the Moving Average Convergence Divergence (MACD) indicator remains bearish at -0.082. For a clear trend reversal, SUI needs to break above $3.50, which is the 200-day simple moving average (SMA).
Conclusion
SUI’s recent price increase reflects a combination of strategic positioning ahead of the token unlock, real-world adoption through new partnerships, and technical buying opportunities. While the outlook is mostly positive in the short term, the upcoming token unlock will be a key test of liquidity and demand.
Key point to watch: Can SUI stay above $3.20 if the overall market continues to rise following potential Federal Reserve interest rate cuts?