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What is expected in the development of ENS?

The Ethereum Name Service (ENS) roadmap is focused on making the platform faster, more customizable, and compatible with other blockchains through important upgrades.

  1. ENSv2 Migration (Q4 2025) – Moving core functions to a Layer 2 network to lower costs.
  2. Namechain L2 Rollout (2025) – Launching a dedicated chain for .eth domain registrations.
  3. Enhanced Subname Features (Ongoing) – Adding more ways to use subdomains for decentralized identities.

Deep Dive

1. ENSv2 Migration (Q4 2025)

Overview: ENS Labs is preparing a governance proposal to move .eth domain registrations and renewals to a Layer 2 network, likely Optimism or Arbitrum. This change aims to cut transaction fees by about 80% and speed up processing times. The upgrade follows the ENSv2 technical specification, which redesigns the system with hierarchical registries for more detailed control.

What this means: This is a positive development for wider adoption since lower fees could encourage more people to register and renew .eth domains. However, delays in governance approval or technical challenges could slow progress.

2. Namechain L2 Rollout (2025)

Overview: ENS is developing a specialized "Namechain" using Linea technology to handle ENS-specific tasks separately from the busy Ethereum mainnet. Early tests show that name updates can be confirmed in under 5 seconds.

What this means: This could improve the platform’s usefulness, especially for businesses wanting to secure .eth subdomains. However, adoption might be slower than expected, which is a potential risk.

3. Enhanced Subname Features (Ongoing)

Overview: Partnerships like Gemini’s wallet recovery using gemini.eth subnames show ENS’s focus on making subdomains more practical. Upcoming updates will let users add avatars, social media links, and payment settings to their subnames.

What this means: This is promising for growing the ENS network, as customizable subnames could become the standard way to manage digital identities in Web3. Success depends on integration with popular wallets like Coinbase and Trust Wallet.

Conclusion

ENS’s roadmap combines technical improvements (ENSv2 migration, Namechain rollout) with efforts to grow its ecosystem (subname features, partnerships). The key factor will be how quickly Ethereum’s Layer 2 solutions are adopted. Will ENS’s upgrades keep pace with developer interest, or will the ecosystem become fragmented? Keep an eye on the Q4 governance vote and the Namechain mainnet launch for important updates.


What updates are there in the ENS code base?

The Ethereum Name Service (ENS) is making big improvements with Layer-2 technology and new identity features.

  1. ENSv2 & Namechain L2 (June 30, 2025) – Moving core functions to a dedicated Layer-2 to improve scalability.
  2. Email-as-ENS Integration (July 2025) – Connecting email addresses to ENS names securely using zero-knowledge proofs.
  3. Subname Recovery (August 14, 2025) – Allowing wallet recovery through ENS subnames in partnership with Gemini.

Deep Dive

1. ENSv2 & Namechain L2 (June 30, 2025)

What’s happening: ENSv2 moves the system that resolves names to a custom Layer-2 network called “Namechain,” built with Linea technology. This change cuts transaction costs by about 90% and lets ENS names work across different blockchains, like Solana and Bitcoin.

By shifting non-essential tasks off the Ethereum main network, ENS can offer faster and cheaper services. Namechain uses a technology called ZK-rollup, which bundles many transactions together to save space and fees, while keeping compatibility with existing ENS setups.

Why it matters: This upgrade is great news for ENS users because it lowers costs and expands where ENS names can be used, making .eth names more useful across various blockchain platforms. (Source)

2. Email-as-ENS Integration (July 2025)

What’s happening: ENS is teaming up with zkEmail to let users claim ENS names that match their email addresses (like alice@gmail.eth) without revealing private information.

zkEmail uses zero-knowledge proofs, a privacy-focused method, to confirm email ownership off the blockchain. ENS then registers the name on-chain. This creates a bridge between traditional internet identities (Web2) and blockchain identities (Web3), making it easier for new users to join.

Why it matters: This feature could attract many new users by simplifying the process of getting an ENS name. While it depends on a third-party system for verification, it’s a positive step toward wider adoption. (Source)

3. Subname Recovery (August 14, 2025)

What’s happening: ENS now supports social recovery for subnames (like vault.yourname.eth) through a partnership with Gemini’s smart wallets.

If a user loses access to their wallet, they can recover it using their ENS subname, which triggers a multi-signature approval process. This reduces the need to rely solely on seed phrases (long, complex passwords) while keeping users in control of their assets.

Why it matters: This improves security and ease of use, tackling one of the biggest challenges in crypto—recovering lost wallets. It’s a strong move toward making crypto safer and more user-friendly. (Source)

Conclusion

ENS is focusing on making its system faster and cheaper with Layer-2 migration, expanding its reach across different blockchains, and improving user experience with email integration and wallet recovery. These updates strengthen .eth as a key identity layer for Web3. The big question: Will ENS’s Layer-2 upgrade speed up adoption ahead of Ethereum’s own scalability improvements?


What could affect the price of ENS?

Ethereum Name Service (ENS) is caught between growing interest from Web3 users and unpredictable price swings.

  1. Growing Adoption (Positive) – Integration with PayPal/Venmo and a new listing on Coinbase Germany are making ENS more useful in everyday transactions.
  2. ENSv2 Upgrade (Mixed) – Moving to a new Layer-2 network could lower transaction costs but comes with technical risks.
  3. Large Token Movements (Negative) – A recent $4 million token transfer to exchanges suggests possible selling pressure soon.

In-Depth Look

1. Increasing Real-World Use (Positive Impact)

Summary:
ENS is becoming a key part of Web3 identity, allowing users to send payments using easy-to-remember .eth addresses. PayPal and Venmo now support these payments, and Coinbase Germany’s listing makes ENS more accessible in Europe. Additionally, over 750,000 .base.eth names were registered through Base’s platform, showing growing interest in Layer-2 solutions.

What this means:
Partnerships like these directly boost demand for ENS. Historically, a 10% increase in .eth name registrations has led to a 6-8% rise in ENS prices. However, 71% of ENS tokens won’t be available until 2026, which could dilute value if adoption slows down.

2. ENSv2 Upgrade (Mixed Impact)

Summary:
ENS plans to upgrade to ENSv2 by moving to a dedicated Layer-2 blockchain called “Namechain.” This change aims to cut transaction fees by about 90% and allow ENS to work across multiple blockchains. A test version is expected by the end of 2025.

What this means:
If successful, this upgrade could boost ENS usage like Unstoppable Domains’ move to Polygon did in 2024, which increased their activity by 40%. But delays or security issues—such as a recent $1.2 million phishing attack—could cause users to lose confidence and sell their tokens.

3. Large Token Transfers (Negative Impact)

Summary:
In July, Trend Research bought $5.5 million worth of ENS tokens, but in August, the ENS team moved $4 million worth of tokens to exchanges (Binance News).

What this means:
The 141,000 ENS tokens moved represent about 0.38% of the total tokens available, which could put downward pressure on prices if sold quickly. On the other hand, data shows that short sellers hold 55.45% of positions, meaning there’s potential for a price rebound if the $25 support level holds.

Conclusion

ENS’s price will depend on whether real-world adoption grows faster than tokens are unlocked and sold. The key price level to watch is $24.75. If ENS stays above the $27.83 Fibonacci level, it could reach $32.01. But if it falls below, it might drop to $21.09, near the 200-day moving average.

Will ENS become the trusted “SSL certificate” of Web3, or will delays in scaling give competitors like Unstoppable Domains the edge?


What are people saying about ENS?

The buzz around Ethereum Name Service (ENS) swings between excitement over potential price breakouts and hype about its role in digital identity. Here’s what’s trending right now:

  1. Traders are divided on whether ENS will break above $32 or fall back to $16
  2. Gemini exchange integration is boosting optimism about ENS as a key Web3 identity tool
  3. Large token holders (whales) moving $4 million worth of ENS raises concerns about selling pressure
  4. ENSv2 updates highlight plans to improve scalability using Layer 2 solutions

Deep Dive

1. Coinbase Germany Listing Sparks Rally – Bullish

According to CoinMarketCap, ENS’s price jumped 19% within 24 hours after being listed on Coinbase Germany on July 10. Whale activity increased by 313%, and the price broke above a key level at $23.47.
What this means: When a major exchange lists a token, it usually attracts more buyers and traders, increasing liquidity. However, the Relative Strength Index (RSI) is at 72.36, which suggests ENS might be overbought and due for a pullback.

2. Gemini Launches Wallet-Native .eth Names – Bullish

ENS domains announced that Gemini now offers gemini.eth subnames to all users by default, giving them a decentralized digital identity.
What this means: Gemini is one of the top cryptocurrency exchanges, and this integration could help ENS become the standard for Web3 identity, making it easier for people to use blockchain-based IDs in everyday apps.

3. ENS Team Transfers $4M to Exchanges – Bearish

Binance Square reports that the ENS team moved 141,937 ENS tokens (worth about $4.02 million) to exchanges FalconX and Coinbase in August. This is the largest team sell-off since 2024.
What this means: When project teams move large amounts of tokens to exchanges, it can signal upcoming sales, which might put downward pressure on the price. However, some see this as normal treasury management rather than a negative sign.

4. ENSv2 and Layer 2 Migration Plans – Neutral

ENS domains shared a July update highlighting new features like Email-as-ENS integration and partnerships with PayPal and Venmo for easier onboarding. They also plan to expand onto Layer 2 networks, which can reduce transaction fees by about 80%.
What this means: Lower fees and smoother user experiences are crucial for wider adoption. These upgrades could make ENS more practical for everyday users, but the impact will take time to materialize.

Conclusion

The overall outlook on ENS is cautiously optimistic. Technical indicators and exchange listings support upward momentum, while large token transfers by the team introduce some uncertainty. Gemini’s integration strengthens ENS’s position as a Web3 identity solution, but the price range between $26 and $32 remains a key battleground. Keep an eye on the Chaikin Money Flow indicator—if it falls below 0.05 for a sustained period, it might signal that big holders are selling off. The big question is whether ENS’s real-world utility will outweigh short-term trading moves.


What is the latest news about ENS?

Ethereum Name Service (ENS) is making bold moves in the digital identity space through key partnerships and significant token transfers. Here are the latest highlights:

  1. Linea’s Token Launch (September 10, 2025) – ENS becomes a key governance partner in Ethereum’s Layer 2 scaling solution, Linea.
  2. Gemini Wallet Integration (August 14, 2025) – Gemini’s new wallet supports free ENS subnames, making crypto transactions easier for millions.
  3. $4 Million Token Transfer (August 11, 2025) – Large ENS token deposits to exchanges suggest possible changes in liquidity.

In-Depth Look

1. Linea’s Token Launch (September 10, 2025)

What happened:
Linea, a Layer 2 solution supported by ConsenSys, launched its token with ENS Domains as a core partner in its governance system. The project is dedicating 85% of its 72 billion token supply to growing the ecosystem, avoiding venture capital allocations to keep control decentralized.

Why it matters:
This is a positive development for ENS. It strengthens ENS’s position in Ethereum’s scaling efforts and aligns with its goal of decentralization. This partnership could encourage more use of .eth domains across different blockchain networks. (Bit2Me News)

2. Gemini Wallet Integration (August 14, 2025)

What happened:
Gemini introduced a new self-custody wallet that supports ENS subnames like you.gemini.eth. This allows users to recover their wallets using ENS names instead of complicated seed phrases. The partnership also offers gas fee discounts and supports multiple blockchains.

Why it matters:
This is somewhat positive for ENS. With Gemini’s 13 million users, this could lead to more ENS domain registrations. However, since Gemini is a centralized exchange, there are some risks involved in relying on it for onboarding new users. (The Block)

3. $4 Million Token Transfer (August 11, 2025)

What happened:
An ENS multisignature wallet moved about 142,000 tokens worth $4 million to exchanges FalconX and Coinbase. Such moves often happen before liquidity events, but the exact reasons are unclear.

Why it matters:
This is neutral news for ENS. Large transfers could mean upcoming selling pressure, but they might also be for managing funds to support ENS projects. Watching exchange activity will help clarify the situation. (CoinMarketCap)

Summary

ENS is strengthening its role in Web3 identity through strategic partnerships with Linea and Gemini, along with significant token movements. While these partnerships show ENS’s growing utility, short-term momentum will depend on exchange activity and overall market trends (CMC Altcoin Season Index: 72). The key question remains: Can ENS’s focus on decentralized governance keep it ahead of centralized naming services?


Why did the price of ENS go up?

Ethereum Name Service (ENS) increased by 4.6% in the last 24 hours, outperforming the overall crypto market, which rose 2.1%. This gain is part of a 14% increase over the past week, although ENS remains volatile within a 30-day downward trend of 7.1%. The main factors driving this movement include Gemini Wallet integration, technical breakout signals, and momentum from the altcoin season.

  1. Gemini Partnership – ENS is now the default identity system for Gemini’s 40 million+ users.
  2. Technical Strength – ENS price broke above an important Fibonacci level, supported by positive RSI and MACD indicators.
  3. Altcoin Rotation – The altcoin season index jumped 71% over the past month, benefiting ENS due to its close ties with Ethereum.

Deep Dive

1. Gemini Wallet Integration (Positive Impact)

Overview: On August 14, 2025, Gemini launched its self-custody wallet featuring built-in ENS subdomains (like yourname.gemini.eth), making crypto transactions easier for its 40 million+ users. This integration also covers gas fees for ENS-related actions at no cost to users.

Why it matters:

What to watch: Look for changes in ENS domain registrations after the launch and track Gemini’s user growth in the third quarter.

2. Technical Breakout (Mixed Signals)

Overview: ENS’s price moved above the 50% Fibonacci retracement level at $25.66 and is holding above its 30-day simple moving average (SMA) of $24.22. The MACD indicator turned positive (+0.324), while the 7-day RSI is at 71.14, approaching overbought levels.

What this means:

Key level to watch: A close above $27.83 could push the price toward $32.01 (127.2% Fibonacci extension).

3. Altcoin Season Tailwinds (Positive Impact)

Overview: The Altcoin Season Index reached 72, up 71% over the past month. Ethereum-based projects like ENS benefit from Ethereum’s 13.9% share of the crypto market.

Why it matters:

Conclusion

ENS’s recent 24-hour price increase reflects a combination of strategic adoption through Gemini, positive technical signals, and broader demand for altcoins. While the short-term outlook is optimistic, the ongoing 30-day downward trend and low trading turnover suggest caution, especially for those using leverage.

Key points to monitor: Can ENS maintain its position above $25.66 as Bitcoin’s dominance rises to 56.5%? Keep an eye on Ethereum’s price movements and Gemini’s user onboarding numbers for further confirmation.