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Why did the price of ENS go up?

Ethereum Name Service (ENS) increased by 0.79% in the past 24 hours, showing a modest gain despite overall market uncertainty. This rise is driven by technical signs of a rebound, positive sentiment from recent partnerships, and less selling pressure.

  1. Oversold Technical Conditions – The RSI indicator near 30 suggests ENS might be undervalued.
  2. Partnership Momentum – New collaborations with Gemini and PayPal/Venmo support wider adoption.
  3. Token Unlock Impact Priced In – Large token unlocks in October didn’t cause fresh sell-offs.

Deep Dive

1. Technical Rebound Signals (Mixed Impact)

Overview: ENS’s RSI-7 is at 30.54, indicating it’s in oversold territory, while the price is close to a key level at $15.26. The MACD histogram shows some bearish momentum but hints it might be slowing down.

What this means: Traders often see an oversold RSI as a chance to buy, especially since the price is near the 50% Fibonacci retracement level at $16.67. However, resistance at the 7-day and 30-day moving averages ($16.25 and $19.61 respectively) could limit gains.

What to watch: If ENS can stay above $16.25, it might signal a short-term upward trend. If it falls below, it could test the next support level at $14.81.

2. Adoption Momentum (Bullish Impact)

Overview: ENS has recently integrated with Gemini (allowing gemini.eth subnames) and PayPal/Venmo (using ENS for payments), strengthening its position as a key identity tool in Web3.

What this means: These partnerships show ENS’s growing usefulness, encouraging more people to register .eth domains and participate in governance. In September 2024, there were 437,000 new registrations (Gate.io), showing rising adoption.

What to watch: Keep an eye on the number of daily active users (currently 2,500–3,000) and progress on ENSv2’s Layer 2 migration, which could improve scalability.

3. Token Unlock Risks Mitigated (Neutral Impact)

Overview: More than $1 billion worth of ENS tokens were unlocked in October, which raised concerns about increased selling. However, prices remained stable as selling pressure eased.

What this means: The market seems to have already factored in these unlocks, with no major price drops. The circulating supply is 37.4 million ENS tokens (37.4% of the total supply), which keeps inflation risks low for now.

Conclusion

ENS’s slight rebound reflects a balance between technical factors and steady adoption growth. However, broader market challenges—like Bitcoin’s dominance at 58.9% and overall market fear—limit upside potential. Key point to watch: Can ENS hold above the $15.26 pivot level to gain momentum, or will market volatility push it lower? Also, watch Ethereum’s performance closely, as ENS’s success is closely linked to the growth of the ETH ecosystem.


What could affect the price of ENS?

Ethereum Name Service (ENS) is cautiously optimistic as it rides the waves of Web3 identity growth.

  1. ENSv2 Upgrade (Positive Outlook) – Moving to a Layer-2 solution could cut fees significantly, encouraging more users.
  2. Spike in Domain Registrations (Mixed Signals) – New sign-ups jumped by 437,000 in September 2024, but upcoming token unlocks pose risks.
  3. Weak Crypto Market Sentiment (Negative Factor) – The altcoin season index is at 24, its lowest since April 2025, signaling challenges ahead.

In-Depth Analysis

1. ENSv2 & Layer-2 Migration (Positive Impact)

What’s Happening:
ENS plans to shift to a dedicated Layer-2 blockchain called “Namechain” through its ENSv2 upgrade. This move aims to reduce Ethereum’s mainnet transaction fees by about 90% (ENS Blog). This upgrade supports integrations like Gemini’s .eth subdomains and PayPal/Venmo’s ENS-powered addresses, which make crypto payments easier for over 435 million users.

Why It Matters:
Lower fees could speed up the number of new ENS registrations (currently around 2,500 active daily users) and encourage decentralized organizations (DAOs) to propose cross-chain features. Past Layer-2 upgrades, like Polygon’s, have boosted token use and value. If successful, this upgrade could help reverse ENS’s recent 44% drop over the past 90 days.

2. Adoption Growth vs. Token Unlocks (Mixed Impact)

What’s Happening:
ENS saw a big jump in registrations—437,000 new domains in September 2024—driven by growing interest in Web3 digital identities. However, $19.82 million worth of ENS tokens are set to unlock in October 2025 (Cointribune), which could increase supply and put downward pressure on prices, especially given relatively low trading volume compared to market cap (8.87% over 24 hours).

Why It Matters:
High-value domain sales, like the $2 million sale of “paradigm.eth,” could help balance selling pressure if the market remains optimistic. Also, the ENS DAO still holds 50% of the total token supply locked until 2026, so how they manage their treasury will be important to watch.

3. Broader Market Sentiment Challenges (Negative Impact)

What’s Happening:
Bitcoin dominance is high at 58.86%, and the market’s fear index stands at 27, both factors that reduce interest in altcoins like ENS. ENS’s price moves closely with Ethereum (correlation of 0.89 over 30 days), making it vulnerable to overall market swings.

Why It Matters:
Until the altcoin season index recovers from a sharp 68% monthly drop, ENS may face headwinds. Still, its focus on Web3 identity gives it some protection compared to more speculative “meme” coins during times of market uncertainty.

Conclusion

ENS’s future price depends on how well it executes the Layer-2 upgrade while managing broader market challenges. Its growing real-world use cases, such as PayPal and Venmo adoption, provide a positive counterbalance to risks from token unlocks. For investors, the key question is: Will the benefits from ENSv2’s improved scalability outweigh the impact of the October token supply increase? Keep an eye on daily domain registrations and DAO treasury decisions for clues on which way the project is headed.


What are people saying about ENS?

Conversations around Ethereum Name Service (ENS) are swinging between excitement about a potential breakout and concerns about a possible drop. Here’s what’s trending right now:

  1. Gate.io highlights a 10% rally – positive signals and growing Web3 adoption boost confidence
  2. Trader sets $38 target – a setup based on liquidity is gaining attention
  3. $5.5 million institutional purchase – Trend Research invests in decentralized identity through ENS
  4. Short sellers are active – bearish signs raise warnings of an 8% correction

In-Depth Look

1. Gate.io: “ENS ready to lead Web3 identity”

“ENS is trading between $26 and $27, up 10% in 24 hours, with daily moving averages pointing upward. Since September 2024, 437,000 new .eth names have been registered, increasing scarcity.”
– Gate.io (12 million followers · 850,000 views · October 16, 2025)
See original post
What this means: This is a positive sign for ENS as it becomes more integrated with major cryptocurrency wallets and decentralized finance (DeFi) platforms, strengthening its position as the go-to naming system for Web3. Keep an eye on the $32 price level, which technical analysts see as a key resistance point.

2. CryptoQuant via AMBCrypto: “$32 breakout depends on liquidity zones”

“Since July, 250,000 ENS tokens have been withdrawn from exchanges, indicating holders are accumulating. Key liquidity points are at $32 (bullish target) and $26 (potential bear trap).”
– AMBCrypto (290,000 followers · 1.2 million views · July 27, 2025)
See original post
What this means: This is cautiously optimistic. The withdrawal of ENS tokens from exchanges reduces selling pressure, but the $32 level remains critical. If the price closes above $32, it could trigger a short squeeze pushing prices toward $45.

3. Trend Research via CoinMarketCap Community: “Institutional investment in ENS governance”

“203,000 ENS tokens worth $5.5 million were purchased from Binance, marking the first major institutional buy since 2024. This positions ENS as a key player in decentralized identity (DID) infrastructure.”
– CoinMarketCap Community (4.8 million followers · 620,000 views · July 23, 2025)
See original post
What this means: This is a positive long-term signal. Institutional interest in ENS governance tokens shows confidence in its potential beyond just domain name sales, although regulatory challenges remain a factor to watch.

4. DerivativesTracker via AMBCrypto: “Short sellers eye $25 pullback”

“The ratio of long to short positions is 0.8, with 55% of traders betting against ENS. A triple-top chart pattern suggests an 8% drop if the $28 support level breaks.”
– AMBCrypto (290,000 followers · 980,000 views · July 24, 2025)
See original post
What this means: This is a bearish signal in the short term. High leverage positions, with open interest at $132 million, increase the risk of a price drop if the $26 liquidity zone is tested.

Conclusion

The overall outlook for ENS is cautiously optimistic. While technical analysis points to potential upside targets between $32 and $38, there are risks of profit-taking and price corrections. Institutional buying and the growing importance of ENS in Web3 identity help balance trader concerns about the token being overbought. Watch the $26 to $32 price range closely this week—a move outside this range could set the tone for the coming months. Meanwhile, progress on ENSv2’s Layer 2 migration remains a key factor to watch.


What is the latest news about ENS?

Ethereum Name Service (ENS) is gaining momentum as a key player in Web3 identity, while managing challenges from upcoming token unlocks. Here’s the latest update:

  1. Price Jump & Strong Market Signals (October 16, 2025) – ENS price rose 10%, showing positive technical signs and increased user adoption.
  2. Over $1 Billion in Token Unlocks This October (October 6, 2025) – The market is preparing for possible price swings as more ENS tokens become available.
  3. Partnership with Gemini (August 14, 2025) – ENS now powers easy-to-read wallet names for Gemini users.

In-Depth Look

1. Price Jump & Strong Market Signals (October 16, 2025)

Summary:
ENS’s price climbed 10% to around $26–27, supported by strong market indicators:

What this means:
This price movement shows growing trust in ENS’s role in Web3 identity, helped by its integration with wallets and decentralized finance (DeFi) platforms. However, competition from services like Unstoppable Domains and resistance near $27 could slow the momentum.
(Source: Gate.io)

2. Over $1 Billion in Token Unlocks This October (October 6, 2025)

Summary:
ENS experienced selling pressure as part of a larger wave of token unlocks in October:

What this means:
The increase in available tokens could dilute the value for current holders if demand doesn’t keep up. Still, steady fund flows suggest the distribution is being managed carefully.
(Source: Cointribune)

3. Partnership with Gemini (August 14, 2025)

Summary:
Gemini Wallet now uses ENS to give users personalized .gemini.eth subnames, which:

What this means:
This partnership highlights ENS as a trusted identity solution for large platforms, potentially speeding up adoption among Gemini’s 13 million-plus users. While this is a positive short-term development, the long-term impact depends on how well Gemini grows its Web3 offerings.
(Source: ENS Domains)

Conclusion

ENS is balancing strong adoption signals like the Gemini partnership and positive market trends with risks from large token unlocks and Bitcoin’s dominance at 58.8%. As demand for Web3 identity grows, the key question is whether ENS can hold its $580 million market value if Ethereum’s Layer 2 scaling slows down. Keep an eye on the $22 price support level and trends in .eth domain registrations.


What is expected in the development of ENS?

Ethereum Name Service (ENS) is moving forward with key updates:

  1. ENSv2 on Namechain (Q4 2025) – Moving the main system to a special Ethereum Layer 2 to make registering names much cheaper.
  2. Cross-Chain Name Resolution (2026) – Allowing .eth addresses to work directly on Bitcoin, Solana, and Cosmos blockchains.
  3. Subname Monetization Tools (Q1 2026) – Letting users rent or sell subdomains like wallet.yourname.eth.

Deep Dive

1. ENSv2 on Namechain (Q4 2025)

Overview
ENSv2 plans to move its core contracts to “Namechain,” an Ethereum Layer 2 built using Linea’s technology. This change aims to cut registration and renewal fees by about 90%, while still keeping important security features on Ethereum’s main network. As of October 2025, the final steps of deploying and syncing contracts on this Layer 2 are still pending. You can find more details in the ENS L2 Roadmap.

What this means
Lower fees could encourage more people to register .eth names, especially in regions where high costs are a barrier. This could help ENS grow beyond its current 2 million+ names. However, delays or technical issues with the new Layer 2 could slow progress.

2. Cross-Chain Name Resolution (2026)

Overview
ENS is expanding beyond Ethereum to support native use of .eth addresses on Bitcoin (using a technology called covenants), Solana, and Cosmos blockchains. This means you could send Bitcoin directly to an address like yourname.eth without needing complicated bridging. This development was highlighted in Gemini’s integration announcement.

What this means
This move could make ENS the go-to identity system across multiple blockchains, improving user convenience. However, its success depends on how quickly wallets and exchanges adopt these features. Other companies, like Unstoppable Domains, are also working on similar cross-chain solutions.

3. Subname Monetization Tools (Q1 2026)

Overview
ENS will soon let users lease or sell subdomains (like payments.business.eth) through updated management tools. This builds on the Gemini subname system and includes features like sharing revenue and setting permissions.

What this means
This adds new ways for users and businesses to use ENS names, such as companies giving employees their own subdomains. It also creates potential income for the ENS DAO through transaction fees. However, selling domain names could attract regulatory attention.

Conclusion

ENS is focusing on making its system more scalable, interoperable, and profitable by moving to Layer 2, supporting multiple blockchains, and enabling subdomain monetization. These upgrades could help ENS become the main identity layer for Web3 if they improve the user experience. The big question is whether the Layer 2 transition will spark a new surge in .eth registrations.


What updates are there in the ENS code base?

Ethereum Name Service (ENS) has introduced important upgrades and new partnerships in the third quarter of 2025.

  1. ENSv2 Hub Launch (August 5, 2025) – A centralized platform for managing the upcoming Layer 2 migration and governance updates.
  2. Email-as-ENS Integration (July 2025) – Collaboration with zkEmail to allow email addresses to be used as ENS names.
  3. Namechain L2 Migration (June 30, 2025) – A scalability upgrade that cuts transaction fees by over 80% using a new Layer 2 chain called Namechain.

Detailed Overview

1. ENSv2 Hub Launch (August 5, 2025)

What it is: The ENSv2 Hub is a new centralized resource that brings together important documents, governance proposals, and tools needed for ENS’s move to its Layer 2 solution called “Namechain.”

This hub makes it easier for developers and users to access key features like Name Wrapper settings (which support a type of NFT called ERC-1155) and participate in DAO governance. It also includes a tool to estimate gas fees for transactions on Layer 2.

Why it matters: This update is positive for ENS because it simplifies how users get involved in governance and prepares everyone for upcoming protocol changes, reducing confusion and friction. (Source)

2. Email-as-ENS Integration (July 2025)

What it is: ENS teamed up with zkEmail to connect traditional email addresses with ENS names using zero-knowledge proofs. This means users can link their email (like alice@gmail.com) to an ENS name (alice.eth) without exposing sensitive information.

Users verify ownership of their Gmail or Outlook accounts to claim matching ENS names. The system uses zk-SNARKs technology to keep email details private while confirming control over the email domain.

Why it matters: In the short term, this is neutral for ENS. It expands how ENS names can be used but depends on wallet support to gain traction. Over time, it has the potential to bring millions of people who don’t currently use cryptocurrency into the ENS ecosystem. (Source)

3. Namechain L2 Migration (June 30, 2025)

What it is: ENS started moving its core functions to Namechain, a Layer 2 solution built on Linea’s technology. This migration aims to reduce the cost of registering and renewing ENS names by 80-90%.

Tests show that creating a subname now costs about $0.30 on Namechain, compared to $12 on the Ethereum mainnet. The upgrade also keeps compatibility with existing .eth names, so they work seamlessly across both chains.

Why it matters: This is a strong positive for ENS because lower fees can encourage more people to register domains, which could increase revenue for the protocol. (Source)

Conclusion

ENS is focusing on three main goals: making the system easier to use (Email-as-ENS), cutting costs (Namechain), and improving decentralized governance (ENSv2 Hub). As of October 2025, only 12% of ENS transactions happen on Layer 2. The big question is whether the efficiency improvements from Namechain will lead to a surge in activity before the end of the year.