What could affect the price of ENS?
Ethereum Name Service (ENS) is navigating growing interest in Web3 while facing some market challenges.
- Growing Adoption – Integration with PayPal and Venmo could boost demand for .eth domain names.
- Token Unlocks – Nearly $20 million worth of ENS tokens will become available in October, which might affect the price.
- Layer 2 Upgrade – ENSv2 plans to launch "Namechain," a solution to lower transaction fees significantly.
In-Depth Look
1. Enterprise Partnerships (Positive Outlook)
What’s Happening:
ENS recently made it possible to use .eth addresses directly within PayPal and Venmo transactions (ENS Blog). This follows Coinbase’s plan to adopt ENS for its .cb.id usernames in 2025, with over 750,000 .base.eth names already registered.
Why It Matters:
By integrating with popular payment platforms, ENS is making its technology more useful to everyday users. This could lead to more people buying and renewing .eth domains, which generates ongoing revenue. When Coinbase adopted ENS, the price of ENS tokens jumped 71% in July 2025, showing strong market interest.
2. Token Unlock Schedule (Potential Risk)
What’s Happening:
In October 2025, about 19.82 million ENS tokens (worth roughly $19.8 million at current prices) will become available due to a four-year vesting plan for early contributors. This is part of a larger trend, with over $1 billion in crypto tokens unlocking that month.
Why It Matters:
This unlock represents about 5.3% of all ENS tokens currently circulating. Similar events in February 2025 caused prices to drop by 14% within two weeks. However, the ENS DAO controls half of all tokens, which might help reduce selling pressure by managing how tokens are released.
3. Technical Upgrades (Mixed Impact)
What’s Happening:
ENSv2 plans to move to "Namechain," a Layer 2 solution on Ethereum designed to reduce gas fees (transaction costs) by 89% for registering domains. However, this upgrade is still tentative and expected in early 2026.
Why It Matters:
Lower fees could attract more users, especially those who find current costs too high, potentially speeding up domain registrations (which are already growing 8% month-over-month). On the flip side, delays could allow competitors like Unstoppable Domains, which uses Polygon for cheaper registrations, to gain market share.
Conclusion
ENS’s future price depends on balancing the benefits of growing enterprise adoption with the risks from upcoming token unlocks. Its strong connection to Ethereum’s identity system gives it solid value, but October’s token release could create short-term volatility.
Keep an eye on ENSv2’s testnet results expected in December 2025 to see if the new system can handle more users efficiently. Also, watch daily registration numbers and compare transaction fees before and after the Layer 2 upgrade to gauge success.
What are people saying about ENS?
ENS holders are debating whether the Ethereum Name Service (ENS), a key part of Web3’s digital identity system, will see a strong price rally or just stay steady near its current support level. Here’s what’s trending:
- Analysts are divided – some see a 30% price increase, others warn of a drop to $12
- Gemini partnership enhances ENS usefulness for over 750,000 users
- $4 million worth of tokens moved to exchanges, raising concerns about potential sell-offs
Deep Dive
1. @EdgenTech: A critical month for Web3 identity, with mixed signals
“Next month could test $ENS: will it reclaim $20 or just move sideways?”
– 910,000 active ENS domains (+8% month-over-month), price support between $12–$13, resistance at $20–$25
What this means: On-chain activity like domain registrations and decentralized exchange (DEX) trading volume are growing (up 12% week-over-week), which is a positive sign. However, broader market uncertainty, especially around Bitcoin’s price, could impact ENS. November’s price action will likely depend on Bitcoin’s stability and any new partnership announcements.
2. @ensdomains: Gemini wallet integration is a positive development
“Every Gemini user now gets a gemini.eth subname for easier cross-chain recovery”
– Over 750,000 .base.eth names are active, making wallet management simpler
What this means: This partnership with Gemini, a major crypto exchange, is helping ENS gain real-world use. It makes managing wallets easier for users and could increase demand for ENS governance tokens as more people adopt the system.
3. EmberCN: $4 million worth of ENS tokens moved to exchanges, a bearish sign
141,937 ENS tokens (valued at $4.02 million) transferred to Coinbase and FalconX – is this treasury diversification or preparation for a sale?
– Movement from a multi-signature wallet on August 11, 2025
What this means: Large transfers of tokens to exchanges often signal upcoming price volatility. It’s important to watch how much ENS is held on exchanges to understand if holders are preparing to sell or just managing liquidity strategically.
Conclusion
The outlook for ENS is mixed. On one hand, infrastructure growth and partnerships like Gemini’s support its role in Web3 identity. On the other hand, token unlocks and large transfers to exchanges create uncertainty and potential volatility. Traders are watching the $20 resistance level closely, which represents about a 30% increase from the current $15.41 price. Keep an eye on developments in the Ethereum ecosystem this November for clearer direction.
What is the latest news about ENS?
ENS is navigating some ups and downs in the market while Web3 identity continues to grow. Here’s a quick summary of the latest developments:
- Whale Controversy Revealed (October 20, 2025) – A massive $11 billion Hyperliquid whale linked to ENS data raises concerns about market manipulation.
- Price Jump & Strong Technical Signals (October 16, 2025) – ENS price climbs 10%, supported by positive technical indicators and growing ecosystem use.
- Token Unlock Impact (October 6, 2025) – Nearly $20 million worth of ENS tokens were unlocked, putting some pressure on the market.
In-Depth Look
1. Whale Controversy Revealed (October 20, 2025)
What happened:
An on-chain investigator named Eye connected former BitForex CEO Garrett Jin to a Hyperliquid wallet holding 100,000 BTC (worth about $11 billion) through the ENS domain "ereignis.eth." This whale reportedly opened large short positions—$735 million in Bitcoin and $353 million in Ethereum—just before the market crash on October 10, making an estimated $190 million profit.
Why it matters:
This is a negative sign for ENS in the short term because it shows how ENS data can reveal big players manipulating the market. This might make institutional investors hesitant to use decentralized identity systems like ENS. On the flip side, it highlights ENS’s value in providing transparency and helping track suspicious activity on the blockchain. (CCN)
2. Price Jump & Strong Technical Signals (October 16, 2025)
What happened:
ENS’s price rose 10% to between $26 and $27, trading above important moving averages (20-day EMA at $24.8 and 200-day EMA at $19.6). The Relative Strength Index (RSI) was at 60, indicating positive momentum. Interest in ENS also grew, with a 28% increase in Google searches and 437,000 new ENS registrations in 2024, along with Layer 2 (L2) integrations.
Why it matters:
This is a positive sign for ENS, showing that more people are adopting Web3 identity solutions. The technical breakout suggests traders expect upcoming ENSv2 upgrades and improvements in Ethereum’s scalability. However, the price may face resistance near $30. (Gate.io)
3. Token Unlock Impact (October 6, 2025)
What happened:
In October, $19.8 million worth of ENS tokens (about 1.98% of the total supply) were unlocked. This was part of a larger wave of crypto token unlocks totaling over $1 billion. The circulating supply of ENS tokens is now 33.16 million.
Why it matters:
This is somewhat neutral to negative for ENS. While token unlocks are normal and expected, they can increase selling pressure if there isn’t enough demand to absorb the new tokens. This is especially important given ENS’s recent 24.28% price drop over the past 30 days.
Conclusion
ENS is facing mixed signals right now. On one hand, the investigation into whale activity raises concerns about market manipulation. On the other hand, ENS shows technical strength and growing demand for Web3 identity solutions. With Bitcoin dominance at 59.24% and altcoins under pressure, the question is whether ENS’s role in the crypto ecosystem can overcome short-term volatility. Keep an eye on ENSv2 adoption and how exchanges handle token inflows after the unlock.
What is expected in the development of ENS?
The Ethereum Name Service (ENS) roadmap is focused on making the system faster, easier to use, and more decentralized through these main projects:
- ENSv2 Migration (Q4 2025) – Moving core functions to a Layer 2 network
- Namechain Integration (2026) – Creating a dedicated Layer 2 for managing names
- Cross-Chain Resolvers (2026) – Enabling .eth names to work across multiple blockchains
In-Depth Look
1. ENSv2 Migration (Q4 2025)
What’s happening:
ENS Labs plans to move .eth domain registrations and renewals to a Layer 2 network, likely called "Namechain," built on Linea. This change aims to cut transaction fees by about 90% and speed up processing times. The main Ethereum network will still handle important governance tasks, but everyday operations will shift off the main chain (ENSv2 proposal).
Why it matters:
Lower fees and faster transactions could encourage more people and businesses to use ENS. However, delays in choosing the Layer 2 partner or technical challenges could slow down the rollout.
2. Namechain Integration (2026)
What’s happening:
ENS is researching a dedicated Ethereum Layer 2 called "Namechain" to manage its naming system. Each .eth domain would have its own sub-registry, allowing detailed control and custom settings for businesses (ENS Labs).
Why it matters:
This could make ENS the go-to identity system for Web3 by offering advanced features for enterprises. On the downside, if other naming services use different Layer 2 solutions, it could split the market.
3. Cross-Chain Resolvers (2026)
What’s happening:
ENS plans to launch CCIP-Read Gateways, which will let .eth names work across multiple blockchains like Ethereum-compatible networks, Solana, and Bitcoin using secure bridges. Early testing is expected in early 2026 (ENSv2 technical docs).
Why it matters:
This feature would increase ENS’s usefulness beyond Ethereum, but it depends on smooth integration with other blockchains to be fully effective.
Conclusion
ENS is focusing on scaling up with Layer 2 solutions and expanding across blockchains to strengthen its position as the main identity system in Web3. These improvements could boost long-term growth, but success will depend on timely delivery and cooperation within the crypto community.
Will ENS’s move to Layer 2 attract enough developers to stay ahead of competitors like Unstoppable Domains? 🔍
What updates are there in the ENS code base?
Ethereum Name Service (ENS) rolled out important updates focused on security, testing, and developer tools.
- Security Fix – Search Autocomplete (April 2024) – Removed a risky autocomplete feature to prevent scams.
- Testing Infrastructure – Playwright Migration (April 2024) – Switched testing tools for faster and more reliable results.
- Deprecated ENSjs V2 (July 2024) – Archived an older software library, guiding users to newer versions.
Deep Dive
1. Security Fix – Search Autocomplete (April 2024)
Overview:
A small feature in the ENS app automatically added “.eth” to search terms, which accidentally opened the door for phishing scams. The ENS team quickly removed this feature within hours after finding the issue.
What this means:
This is a positive sign for ENS because it shows they act fast to protect users from fraud. This quick response helps build trust, which can encourage more people to use ENS safely.
(Source)
2. Testing Infrastructure – Playwright Migration (April 2024)
Overview:
ENS switched from using Cypress to Playwright for their end-to-end testing. This change makes tests run faster and more reliably for developers.
What this means:
While this doesn’t directly affect users, it means ENS developers can work more efficiently. Faster testing leads to quicker updates and fewer bugs, which benefits the overall health of the ENS platform.
(Source)
3. Deprecated ENSjs V2 (July 2024)
Overview:
The ENS team made the ENSjs V2 GitHub repository read-only and encouraged developers to move to newer, improved versions.
What this means:
This is a downside for projects still using the old version, but it’s good for the future. Removing outdated tools helps focus on better, more efficient software that supports ENS’s growth.
(Source)
Conclusion
ENS’s recent updates highlight their focus on security, improving developer tools, and modernizing their infrastructure. While it’s too soon to see how these changes affect prices, they support steady, long-term growth. With upcoming ENSv2 plans aiming to reduce transaction costs and speed up processing, how might lower fees and faster transactions encourage even more people to adopt ENS?